# Boxy Structured Fashion The Garth Cook SS10 Collection Relies on 'Amorphous Geometrics' By Meghan Young | Published 2010-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/garth-cook-ss10 References: [lifelounge](http://www.lifelounge.com/fashion/news/garth-cook’s-geometry-teacher-would-be-disappointed-with-his-fashion-designs.aspx) & [rafw.au](http://rafw.com.au/new-generation-group-collection-shows/garth-cook) You may have noticed that a good chunk of [women's fashion](https://www.trendhunter.com/trends/the-second-dawn) is moving away from tight and sexy to loose and sophisticated. The Garth Cook SS10 collection shows this transition perfectly. Although he relies on draping the body in [sweeping fabrics](https://www.trendhunter.com/trends/graphpaper-yoke), Cook still manages to maintain the woman's shape, creating a very feminine line. Dubbed 'Amorphous Geometrics,' the Garth Cook SS10 collection is very structured as well. The contrast between [boxy and billowy](https://www.trendhunter.com/trends/brucolic) brings interest to the eye and an appreciation for the juxtaposition. This Australian designer definitely knows how to win a crowd. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 69% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Loose and Sophisticated Fashion:** Opportunity for fashion brands to experiment with designs that focus on loose, flowy pieces rather than tight and form-fitting. - **Structured Silhouettes:** Opportunity for designers to experiment with contrasting shapes to create unique and interesting looks. - **Feminine Draping:** Opportunity for designers to create feminine lines through the use of sweeping fabrics that drape the body. ### Sectors Adopting This - **Fashion Industry:** Opportunity for fashion designers and brands to innovate and experiment with looser, more structured designs. - **Textile Industry:** Opportunity for fabric manufacturers to develop fabrics that are both flowy and structured to accommodate the trend for loose and sophisticated fashion. - **Retail Industry:** Opportunity for retailers to offer a diverse range of loose and flowy clothing options to cater to the growing demand for looser, more sophisticated fashion. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)