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# Timelined Anniversary Ads
Garrett Neff Celebrates Calibre's Birthday from Start to Finish

By Katherinev123 | Published 2009-09-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/garrett-neff
References: [designscene.net](http://www.designscene.net/2009/09/garrett-neff-for-calibre.html) & [calibreclothing.au](http://www.calibreclothing.com.au/)

![Timelined Anniversary Ads](https://cdn.trendhunterstatic.com/thumbs/52/garrett-neff.jpeg)

Australian clothing brand Calibre is celebrating its 20th birthday with an anniversary collection featuring supermodel Garrett Neff of Click Models.

The anniversary collection showcases the brand’s Spring/Summer 2009 line--remember, summer will be coming soon for Australia!--with Garrett Neff in a series of photographs that actually seem to timeline what it would be like from the start to finish of an anniversary party--if you were partying by yourself.

The ads follow a fairly understandable progression, with Garrett Neff blindfolded for the surprise party, blowing out birthday candles, wearing a party hat, stealing a pinata (this might happen at some parties!), making a telephone call in undies and a blazer, standing wet in a shower stall, being blasted by fake snow, standing wet in a shower stall again, and then finally sprawling back on a couch hissing at the camera because it’s really too late for the party to continue.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

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