# Mail-Friendly Wine Bottles 'Garçon Wines' Has Created a Bottle That Fits Though a Letterbox By Joey Haar | Published 2017-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/garon-wines References: [beveragedaily](http://www.beveragedaily.com/Processing-Packaging/Garcon-Wines-wine-bottle-fits-through-a-letterbox) Joe Revell, the owner of London-based startup [Garçon Wines](https://www.trendhunter.com/trends/galoupet-nomade-rose), is working to bring the subscription service model to the wine world in the most effective and practical way possible. As such, the entrepreneur has invented a [new wine bottle](https://www.trendhunter.com/trends/ceci-1938) that is designed to be able to fit through a letterbox. Subscription services have become incredibly popular business models for all sorts of industries, but the food and beverage industry has the most potential to harness in such a system. Since people consume food and beverages, they will always need to acquire more, and a subscription service caters to that need. Though [subscription wine](https://www.trendhunter.com/trends/mini-box-wine-range) is nothing new, Garçon Wines' narrow bottle makes it easier and more convenient for people to order wines. The bottle eliminates the hassle of missing a delivery and having to pick it up from the post office or another location. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Subscription Wine Services:** Garçon Wines' innovative narrow bottle complements the subscription wine services business model. - **Convenient Packaging:** The mail-friendly wine bottle trend makes it easier for customers to receive their wine deliveries by designing them to fit through the letterbox. - **Vertical Integration:** Garçon Wines' innovative bottle design offers the opportunity for vertical integration in the wine industry by controlling the packaging and delivery process. ### Industries Being Reshaped - **Wine Industry:** Garçon Wines is an example of a disruptive innovation in the wine industry, which provides an opportunity for businesses to create new products and services that cater to changing consumer needs. - **Subscription Services Industry:** Subscription services are a disruptive business model that can be applied to the food and beverage industry, creating new opportunities for businesses to reach consumers. - **E-commerce Industry:** The rise of subscription services and convenient packaging trends represents an opportunity for e-commerce businesses to develop new delivery models that cater to busy, time-poor consumers. ## Related on Trend Hunter - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md) - [Sustainable Flat-Bottled Rosés](https://www.trendhunter.com/trends/galoupet-nomade-rose.md) - [Single-Serve Wine Systems](https://www.trendhunter.com/trends/coravin-vinitas.md) - [Mini Boxed Wine Products](https://www.trendhunter.com/trends/jam-shed-shiraz.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Lightweight Eco Wine Bottles](https://www.trendhunter.com/trends/fitvine.md) - [Wine Subscription Services](https://www.trendhunter.com/trends/wine-subscription-service.md)