# Retro Hair Ads The Garnier Anti-Aging Campaign Asks People to Not "Ruin It This Time" By Meghan Young | Published 2016-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/garnier-antiaging References: [adeevee](http://www.adeevee.com/2016/05/garnier-anti-aging-20-again-outdoor-print/) There are many things people would like to forget when it comes to their early years, but the [Garnier Anti-Aging](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me) ad campaign points out that there are a few things to remember fondly. In this case, lush and strong hair. Yes, said hair may have been in an awkward stage in terms of style, but the Garnier Anti-Aging ad campaign reads, "Don't ruin it this time." Conceived and executed by [Publicis](https://www.trendhunter.com/trends/whats-in-my-vag), an ad agency based in Mexico City, Mexico, the Garnier Anti-Aging ad campaign focuses on the idea of second chances. It is giving the gift of youth to your [cuticles](https://www.trendhunter.com/trends/drycuticle-season) and asking you to respect the chance to relive your glory days. This sentiment is much more powerful than a list of all the properties of the products. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Nostalgic Hair Campaigns:** Disruptive innovation opportunity: Create ad campaigns that evoke nostalgia and tap into consumers' emotional connection to their past experiences with their hair. - **Second Chances for Aging:** Disruptive innovation opportunity: Develop anti-aging products and campaigns that emphasize giving consumers a second chance to maintain youthful hair and prevent further damage. - **Embracing Awkward Hair Stages:** Disruptive innovation opportunity: Create products and marketing campaigns that celebrate the uniqueness and beauty of different hair stages, including awkward stages. ### Who This Affects Most - **Hair Care:** Disruptive innovation opportunity: Introduce hair care products that cater specifically to the needs of aging hair, promoting rejuvenation and vitality. - **Beauty and Personal Care:** Disruptive innovation opportunity: Develop innovative beauty and personal care products that target consumers seeking to relive their youthful days and undo damage. - **Advertising and Marketing:** Disruptive innovation opportunity: Create cutting-edge advertising campaigns that leverage nostalgia and emotion to resonate with consumers and create a strong brand connection. ## Related on Trend Hunter - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md)