# Skin-Protecting Lockers Garnier Ambre Solaire Encourages People to Protect Belongings and Skin By Meghan Young | Published 2016-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/garnier-ambre-solaire References: [adeevee](http://www.adeevee.com/2016/06/garnier-ambre-solaire-sun-blockers-media-direct-marketing/) It's funny how people prioritize their material goods over their own health at times; yet [Garnier](https://www.trendhunter.com/trends/garniers-vitamin-c-spf) Ambre Solaire recognizes this innate response. Instead of ignoring it, the company decided to use it to their benefit. The team, with the help of Paris-based ad agency [Publicis Conseil](https://www.trendhunter.com/trends/solutionoriented-holiday-ad), created a set of lockers for beachgoers dubbed Sun (B)lockers. Once put into use, people can only lock it when they put their hands in a small drawer. The catch? That small drawer dispenses a glop of Garnier Ambre Solaire sunscreen to encourage them to also protect their skin from the harmful rays of the sun. A clever concept, to say the very least, the setup also acts as a billboard of sorts. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Sunscreen Dispensing Lockers:** Disruptive innovation opportunity: Develop lockers in various public spaces that dispense sunscreen, encouraging people to protect their skin from sun damage. - **Integrated Advertising:** Disruptive innovation opportunity: Combine advertising and product distribution by incorporating branded lockers that offer a useful item, like sunscreen. - **Health-conscious Technologies:** Disruptive innovation opportunity: Leverage technology to promote health and wellness, such as creating smart lockers that dispense personal protective products. ### Sectors Adopting This - **Outdoor Recreation:** Disruptive innovation opportunity: Develop innovative solutions for outdoor recreational spaces, like beach or park facilities, that promote health and safety. - **Advertising and Marketing:** Disruptive innovation opportunity: Explore new approaches to advertising and marketing by integrating useful products and services into promotional campaigns. - **Personal Care Products:** Disruptive innovation opportunity: Create novel ways to distribute and promote personal care products, such as sunscreen, to encourage healthy habits. ## Related on Trend Hunter - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Sun Safety-Promoting Initiatives](https://www.trendhunter.com/trends/sun-safety.md) - [Locking Lotion Bottles](https://www.trendhunter.com/trends/lotion-lock.md) - [Disruptive Sun Care Pop-Ups](https://www.trendhunter.com/trends/good-days-daily-bodega.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [SPF Education Pop-Ups](https://www.trendhunter.com/trends/spf-education-popup.md) - [Aromatic Sun Protection Cosmetics](https://www.trendhunter.com/trends/sunsense3-sun-protection-products.md) - [Sun Care Hotel Collabs](https://www.trendhunter.com/trends/sun-care-hotel-line.md) - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md)