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# Mobile Shipping Container Boutiques
The Garnet Hill Shop is Housed in an Old Shipping Container

By Katherine Pendrill | Published 2017-05-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/garnet-hill
References: [prnewswire](http://www.prnewswire.com/news-releases/garnet-hill-launches-mobile-boutique-crafted-from-shipping-container-300312076.html)

Last summer, Garnet Hill sought to bring its responsibly sourced home goods to consumers across the country by creating a [mobile pop-up shop](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop) out of an old shipping container.

The Garnet Hill pop-up was created last August to promote the HSNi-owned lifestyle brand. The boutique itself was housed inside a [converted shipping container](https://www.trendhunter.com/trends/custom-container-living-nook) decorated to look like a natural home environment with a shoppable twist. The idea behind the mobile pop-up was to give consumers a unique 'touch and feel' experience unavailable when shopping online or over the phone. As the President of Garnet Hill Clair Spofford explained, "The need for a tactile experience, and consumer desire for [unique shopping experiences](https://www.trendhunter.com/trends/beis-bloomingdales-takeover), are the driving force behind this mobile boutique."

By using a shipping container to create a mobile boutique, HSNi was able to bring the Garnet Hill brand to life.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 97% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Mobile Pop-up Shops:** The use of shipping containers for mobile pop-up shops allows for unique and eye-catching retail experiences that can travel to different locations
- **Sustainable Retail:** Using responsibly sourced materials and repurposing old shipping containers for retail spaces can appeal to eco-conscious consumers and create a more environmentally-friendly retail industry
- **Experiential Retail:** The use of mobile pop-up shops for tactile shopping experiences provides consumers with a unique and memorable way to interact with brands.

### Where This Applies

- **Retail Industry:** Shipping container pop-up shops can revolutionize the traditional retail industry by offering mobile, sustainable, and experiential retail spaces.
- **Sustainable Construction Industry:** The use of old shipping containers for construction could transform the sustainable construction industry by repurposing and reusing materials to create new and unique structures.
- **Event Planning Industry:** Mobile pop-up shops could also provide a new and innovative way to hold events and gatherings, creating a memorable and eye-catching atmosphere for attendees.

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