# Sport-Focused Smartwatches These Sport-Focused Garmin Watches Were Unveiled At CES 2015 By Rahul Kalvapalle | Published 2015-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/garmin-watches References: [gizmag](http://www.gizmag.com/garmin-fenix-3-epix-vivoactive/35498/) & [newsroom.garmin](http://newsroom.garmin.com/news-releases/all/all/Outdoor) These three brand-new [Garmin](https://www.trendhunter.com/trends/rugged-smartwatches) watches, revealed at CES 2015, bear a strong focus on sports, fitness and outdoor activities. While this is the common theme, the watches to vary slightly in their target audiences what with their different functions. The Fenix 3 is a [high-end fitness tracker](https://www.trendhunter.com/trends/garmin-fenix-8) that is designed for a wide range of sports and activities including snowboarding and swimming. It has built-in GPS, an electronic compass, barometer and altimeter. The Epix is a durable watch that features a worldwide shaded relief baseman. It can be augmented with devices such as heart straps. Finally, the [Vivoactive](https://www.trendhunter.com/trends/garmin-ai-fitness-watch) is a more conventional smartwatch that can accept notifications from connected smartphones among other functions. It is fitted with a handy accelerometer. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Sport-focused Smartwatches:** Opportunity for disruptive innovation: Develop advanced fitness trackers with built-in GPS, electronic compass, barometer, and altimeter for wide range of sports and activities. - **Durable Smartwatches:** Opportunity for disruptive innovation: Create durable watches with shaded relief baseman and compatibility with additional devices like heart straps for outdoor enthusiasts. - **Conventional Smartwatches:** Opportunity for disruptive innovation: Design smartwatches with accelerometer and seamless smartphone connectivity for users seeking a blend of style and functionality. ### Industries Being Reshaped - **Fitness Technology:** Opportunity for disruptive innovation: Expand the market for sport-focused smartwatches and fitness trackers by incorporating advanced features and targeting specific activities. - **Outdoor Gear:** Opportunity for disruptive innovation: Integrate durable smartwatches with outdoor equipment and accessories to enhance the outdoor adventure experience. - **Wearable Technology:** Opportunity for disruptive innovation: Push the boundaries of conventional smartwatches by incorporating advanced sensors and seamless integration with smartphones for enhanced user experience. ## Related on Trend Hunter - [Active Lifestyle-Focused Rugged Smartwatches](https://www.trendhunter.com/trends/rugged-smartwatches.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Stylish Bright Digital Smartwatches](https://www.trendhunter.com/trends/forerunner-970.md) - [Ultra-Bright MicroLED Sport Smartwatches](https://www.trendhunter.com/trends/garmin-fenix-8-pro.md) - [Advanced Carbon Fiber Smartwatches](https://www.trendhunter.com/trends/garmin-marq-carbon.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Fitness-Tracking Colorful Smartwatches](https://www.trendhunter.com/trends/forerunner-570.md) - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Squarish Sport-Ready Smartwatches](https://www.trendhunter.com/trends/garmin-venu-x1.md)