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# Year-Long Fitness Trackers
The Garmin Vivofit 4's Always-On Color Display Last for a Year

By Joey Haar | Published 2017-12-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/garmin-vivofit-4
References: [engadget](https://www.engadget.com/2017/12/26/garmin-vivofit-4-activity-tracker/) & [newsroom.garmin](http://newsroom.garmin.com/press-release/featured-releases/garmin-introduces-vivofit-4-activity-tracker)

One of the obvious potential knocks against wearable technology is battery life, but the new [Garmin](https://www.trendhunter.com/trends/garmin-venu-sq-2) Vivofit 4 is the Methuselah of [fitness trackers](https://www.trendhunter.com/trends/garmin-ai-fitness-watch). The latest incarnation of the popular fitness tracking device has an [always-on color display](https://www.trendhunter.com/trends/honor-watch-x5), which would make one think that it also needs to be charged relatively frequently. However, Garmin claims that the battery life is tremendous, lasting an entire year on a single charge.

In an age where consumers own more and more connected devices, the ability to leave one of those for an extended period without charging is a clear benefit. Not only do people need to charge their smartphones every few days, but they might also need to charge their tablets, wireless headphones, laptops, and more. The Garmin Vivofit 4 thus offers people a welcome respite.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 34% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Long-lasting Battery Life:** Disruptive innovation opportunity: Developing wearable devices with extended battery life to meet the growing demand for connected devices.
- **Always-on Color Display:** Disruptive innovation opportunity: Creating fitness trackers with always-on color displays to enhance user experience and convenience.
- **Extended Charging Time:** Disruptive innovation opportunity: Designing charging technologies that significantly reduce the need for frequent recharging of wearable devices.

### Who This Affects Most

- **Wearable Technology:** Disruptive innovation opportunity: Pushing the boundaries of wearable technology by creating devices with extended battery life and improved displays.
- **Consumer Electronics:** Disruptive innovation opportunity: Developing charging solutions that enable longer usage times for various portable devices, reducing the need for frequent charging.
- **Fitness and Wellness:** Disruptive innovation opportunity: Integrating long-lasting battery life and always-on color displays in fitness tracking devices to enhance user experience and encourage adoption.

## Related on Trend Hunter

- [All-Day Heath-Monitoring Smartwatches](https://www.trendhunter.com/trends/garmin-venu-sq-2.md)
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