# Activity-Tracking Smartwatches The Garmin Vivoactive Allows Users to Customize Their Exercise Type By Vasiliki Marapas | Published 2015-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/garmin-vivoactive References: [techcrunch](http://techcrunch.com/2015/01/05/garmin-just-entered-the-smartwatch-race-with-the-250-vivoactive/) & [buy.garmin](https://buy.garmin.com/en-US/US/into-sports/health-fitness/vivoactive-/prod150767.html) The [Garmin](https://www.trendhunter.com/trends/garmin-vvosmart-5) [Vivoactive](https://www.trendhunter.com/trends/garmin-ai-fitness-watch) is the latest contender to enter the ring when it comes to smartwatch technology. The Vivoactive is the latest model in Garmin's collection of fitness trackers, all priced affordably, which include the Vivosmart band and Vivofit. It is equipped with the standard fanfare, like a heart-rate monitor (which comes with an accompanying chest band for a more accurate reading), GPS and a touchscreen display (which is readable even in direct sunlight). The Vivoactive also offers [interchangeable watch bands](https://www.trendhunter.com/trends/active-2-smartwatch), which users can switch according to what activity they're performing. Users are also able to switch the watch mode to better track their activity depending on what they're doing; for instance, they can switch it to "golf mode" when they're playing the sport. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 46% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Customizable Activity-tracking:** Disruptive innovation opportunity: Create smartwatches that allow users to customize their activity modes for accurate tracking in various sports and activities. - **Interchangeable Watch Bands:** Disruptive innovation opportunity: Develop smartwatches with interchangeable bands, allowing users to personalize their device based on their style and activity. - **Accurate Heart-rate Monitoring:** Disruptive innovation opportunity: Design smartwatches with advanced heart-rate monitoring technology for more accurate fitness tracking and health insights. ### Industries Being Reshaped - **Sportswear and Fitness Equipment:** Disruptive innovation opportunity: Collaborate with smartwatch manufacturers to integrate innovative tracking features into sportswear and fitness equipment. - **Health and Wellness:** Disruptive innovation opportunity: Partner with smartwatch brands to develop health and wellness platforms that leverage accurate heart-rate monitoring for personalized insights and recommendations. - **Tech Gadgets and Wearables:** Disruptive innovation opportunity: Create innovative smartwatch designs and functionalities to cater to the growing market demand for customizable activity-tracking devices. ## Related on Trend Hunter - [AI Fitness Trackers](https://www.trendhunter.com/trends/garmin-ai-fitness-watch.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [All-Day Wellness Wearable Trackers](https://www.trendhunter.com/trends/garmin-vvosmart-5.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Squarish Sport-Ready Smartwatches](https://www.trendhunter.com/trends/garmin-venu-x1.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Fitness-Tracking Colorful Smartwatches](https://www.trendhunter.com/trends/forerunner-570.md) - [Sporty Holistic Health Smartwatches](https://www.trendhunter.com/trends/garmin-venu-4.md)