# Demure Adventurer Smartwatches The Garmin MARQ Collection Includes Five Models to Choose From By Michael Hemsworth | Published 2019-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/garmin-marq References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/watches/garmin-marq/) & [garmin](https://www.garmin.com/en-US/) The [Garmin](https://www.trendhunter.com/trends/garmin-marq-carbon) MARQ collection smartwatches have been unveiled as a new lineup of wearables for consumers who are looking for a way to stay connected in a style-conscious manner. Each of the smartwatches in the collection are crafted with premium materials including titanium and sapphire crystal that are capable of withstanding any rugged environmental conditions. The devices are each capable of capturing all your fitness data including heart rate and will also enable NFC payments, Bluetooth music streaming and feature a display that is easily readable in sunlight. The Garmin MARQ collection smartwatches come in five style options to choose from including the Driver, Aviator, Expedition, Captain and Athlete. Each one is characterized by [activity-specific functionalities](https://www.trendhunter.com/trends/coros-apex-4) that will easily capture more precise data than ever. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Style-conscious Smartwatches:** Disruptive innovation opportunity: Develop smartwatches that combine fashionable design with advanced capabilities to appeal to style-conscious consumers. - **Rugged Wearable Technology:** Disruptive innovation opportunity: Create durable wearable devices that can withstand tough environmental conditions without compromising on functionality. - **Activity-specific Functionality:** Disruptive innovation opportunity: Design smartwatches tailored to specific activities, allowing for more accurate data collection and analysis. ### Industries Being Reshaped - **Fashion Technology:** Disruptive innovation opportunity: Merge fashion and technology to create stylish wearables that seamlessly integrate into consumers' daily lives. - **Outdoor Adventure Gear:** Disruptive innovation opportunity: Develop rugged and durable wearable technology solutions for outdoor enthusiasts and adventurers. - **Sports and Fitness:** Disruptive innovation opportunity: Explore advanced functionality in smartwatches to provide athletes and fitness enthusiasts with tailored data and insights. ## Related on Trend Hunter - [Advanced Carbon Fiber Smartwatches](https://www.trendhunter.com/trends/garmin-marq-carbon.md) - [Off-Grid Adventurer Smartwatches](https://www.trendhunter.com/trends/garmin-smartwatch.md) - [Wilderness-Ready Smartwatch Models](https://www.trendhunter.com/trends/garmin-tactix-7-amoled-edition.md) - [Ultra-Rugged Smartwatch Models](https://www.trendhunter.com/trends/garmin-tactix-8-cerakote-edition.md) - [Aviator-Approved Smartwatches](https://www.trendhunter.com/trends/garmin-d2-mach-1-pro.md) - [Active Lifestyle-Focused Rugged Smartwatches](https://www.trendhunter.com/trends/rugged-smartwatches.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Marine-Specific Smartwatch Models](https://www.trendhunter.com/trends/garmin-quatix-8-pro.md) - [Stylish Bright Digital Smartwatches](https://www.trendhunter.com/trends/forerunner-970.md)