# Garlic-Infused Convenience Store Foods 7-Eleven's New Roller is Made with Real Chicken and Cheese By Colin Smith | Published 2022-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/garlic-chicken-roller References: [qsrmagazine](https://www.qsrmagazine.com/news/7-eleven-rolls-out-spicy-garlic-chicken-roller) & [7rewards](http://7rewards.com)  [7-Eleven](https://www.trendhunter.com/trends/chicken-waffles-roller) has debuted the 'Spicy Garlic Chicken Roller' as part of the brand's '[Roller' line of foods](https://www.trendhunter.com/trends/peters-epic-rolls). The Rollers are kept hot-and-ready on an in-store grill, ensuring that every snack ordered tastes like it just finished cooking. The Spicy Garlic Chicken Roller is made with real all white meat chicken, a smooth swiss cheese blend, and a light zesty breading. The Roller is stuffed with chilies and garlic, making it spicy and savory. In addition to this product launch, 7-Eleven has a limited time promotion for users of its loyalty rewards program '7Rewards' where consumers can order three Rollers for only $3 USD. Additionally, rewards members will receive 100 bonus points for each Spicy Garlic Chicken Roller that they order through the app. Image Credit: 7-Eleven ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 35% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenience Store Roller Line:** Opportunity for other convenience stores to create their own line of hot-and-ready snack products to compete with 7-Eleven's 'Roller' line. - **Garlic-infused Fast Food:** Fast food restaurants could add garlic-infused menu items to cater to customers who enjoy the spicy and savory flavor profile of 7-Eleven's 'Spicy Garlic Chicken Roller'. - **Mobile Loyalty Rewards Promotions:** Opportunity for retailers to increase customer engagement by offering exclusive mobile promotions for loyalty rewards program members. ### Sectors Adopting This - **Convenience Store:** Convenience store industry could introduce new menu items or product lines similar to the 'Roller' line to attract customers and increase sales. - **Fast Food:** Fast food industry could create garlic-infused menu items to differentiate themselves and appeal to customers who enjoy the flavor profile of the 'Spicy Garlic Chicken Roller'. - **Retail Loyalty Program:** Retail industry could focus on enhancing their loyalty rewards program by offering mobile-exclusive promotions, similar to how 7-Eleven is promoting the 'Spicy Garlic Chicken Roller' to their 7Rewards members. ## Related on Trend Hunter - [Rolled Chicken Snacks](https://www.trendhunter.com/trends/chicken-waffles-roller.md) - [Portable Grilled Chicken Wraps](https://www.trendhunter.com/trends/chicken-cheddar-rollers.md) - [Football Season Retailer Snacks](https://www.trendhunter.com/trends/7eleven-game-day-snacks.md) - [Satisfying Rice-Made Bun Burgers](https://www.trendhunter.com/trends/7eleven-rice-burger.md) - [Asian-inspired Chicken Taquitos](https://www.trendhunter.com/trends/korean-bbq-chicken-taquitos.md) - [Football Season Retailer Menus](https://www.trendhunter.com/trends/7eleven-game-day-grub.md) - [Ready-to-Eat Retailer Snacks](https://www.trendhunter.com/trends/7eleven-menu-items.md) - [Convenience Store Summer Menus](https://www.trendhunter.com/trends/hot-honey-boneless-wings.md) - [Savory Foodservice Menu Items](https://www.trendhunter.com/trends/rollover-menu.md)