# Ghostly Get-Ups The Latest Garland Coo Collection Sabotoges Stereotypes of The Black Forest By Tiana Reid | Published 2010-06-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/garland-coo References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=7685&PageNum=1) & [garlandcoo](http://www.garlandcoo.com/) Jasmin Isabel Eckerle and Marcel Singer of the German fashion design team that make up Garland Coo have created a collection that aims to subvert the stereotypes surrounding the Black Forest in Germany. The duo also took photos and styled this Dazed & Confused feature. Using [ghostly makeup](https://www.trendhunter.com/trends/faberge-x-beetlejuice-beetlejuice), [monochromatic costumes](https://www.trendhunter.com/trends/black-tag-collection) and wild hair, the latest [avant-garde collection](https://www.trendhunter.com/trends/brucolic) by Garland Coo strikes a chord with the paranormal. **Implications** - Dark, mysterious elements can be an interesting addition to ad campaigns, photo shoots and product packaging. There is a common societal fixation with darker imagery and harder-edged features, and with such, businesses should be able to appeal to this consumer demand for simulated danger. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Dark Imagery:** Incorporating dark, mysterious elements can create intrigue and appeal to consumer demand for simulated danger. - **Ghostly Aesthetics:** Utilizing ghostly makeup, monochromatic costumes, and wild hair can add an avant-garde touch to fashion designs and creative projects. - **Subverting Stereotypes:** Challenging stereotypes through fashion collections can be a disruptive innovation opportunity in the fashion industry. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage dark aesthetics and avant-garde designs to attract consumers fascinated by darker imagery. - **Advertising:** Incorporating ghostly aesthetics in ad campaigns can capture consumer attention and create a memorable brand image. - **Creative Arts:** Exploring and subverting stereotypes through fashion design opens up disruptive innovation opportunities in the creative arts industry. ## Related on Trend Hunter - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Haunting Fine Jewelry Capsules](https://www.trendhunter.com/trends/faberge-x-beetlejuice-beetlejuice.md)