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# Fanatic Faceless Fashions
The New Garland Coo Menswear Line is Boldly Fierce

By Kamal Musharbash | Published 2011-06-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/garland-coo-menswear
References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2011/06/garland-coo-launches-first-menswear.html) & [garlandcoo](http://www.garlandcoo.com/)

The south German label was initially geared toward womenswear; however, the latest Garland Coo [menswear collection](https://www.trendhunter.com/trends/la-famiglia-collection) is starting to create buzz. The fashion house is a collaboration between designer Jasmin Isabel Eckerle and artist Marcel Singer whose multi-faceted visions and cultural tie-ins to Germany fostered such unique outfits.

Channelling the Black Forest, Garland Coo menswear reflects the nature of German civilization, history and its stunning landscape. The collection adheres to [slim-cut lines, fine silhouettes](https://www.trendhunter.com/trends/galilee-by-sea) and [avant-garde designs](https://www.trendhunter.com/trends/brucolic) that make this label stand out among others.

Strong fabrics such as shag, heavy cotton and wool will not only warm your body during winter, but will also exude confidence in contemporary styles with a historical twist by juxtaposing its cultural heritage with urban strength.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 80% | Activity: 58% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **German-inspired Menswear:** The Garland Coo menswear line showcases the nature and history of German civilization in its designs, creating an opportunity for a trend in German-inspired fashion.
- **Avant-garde Fashion:** Garland Coo's slim-cut, fine silhouette designs reflect an avant-garde style that contrasts cultural heritage with urban strength, leading to a trend in fashion juxtaposing traditional and contemporary styles.
- **Heavy Textured Fabric:** Garland Coo's use of shag, heavy cotton and wool in their menswear line not only provides warmth but also creates a new trend in utilizing heavy textured fabric in contemporary men's fashion.

### Industries Being Reshaped

- **Fashion:** Garland Coo's unique designs and use of heavy textured fabrics creates opportunities for innovative menswear in the fashion industry.
- **Art and Design:** The collaboration between designer Jasmin Isabel Eckerle and artist Marcel Singer in creating Garland Coo opens up potential for new opportunities in art and design collaborations to create fashion lines.
- **German Tourism:** Garland Coo's reflection of the nature and history of Germany in their designs can create an opportunity to promote tourism to Germany through showcasing German-inspired fashion.

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