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# Contemporary Witchcraft Editorials
The Garland Coo FW 2012 Collection is Magical and Macabre

By Sophia Pelka | Published 2012-03-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/garland-coo-fw-20121
References: [hautemacabre](http://hautemacabre.com/2012/03/garland-coo-aw-2012/) & [garlandcoo](http://garlandcoo.com/about-us/philosophy/)

The Garland Coo FW 2012 collection is heavily based in narrative and connection to natural elements. The line features a series of [jackets, capes and elegantly asymmetrical designs](https://www.trendhunter.com/trends/transhabit-collection). Highly structural, the pieces boast an ancient strength. The fabrics included are highly natural, with hand-dyed silks and the softest of cottons. The pieces seem to float from the models' bodies, as if they have a greater spiritual energy. Memorable pieces include the gray one-sleeved ruffle top, and the layered, hooded jacket.

Designer Jasmin Isabel Eckerle is deeply inspired by [mysterious German culture](https://www.trendhunter.com/trends/land-of-oz). She tries to incorporate the savage nature of humans into her pieces, bringing back the ancient and impressible notion of living. She aims to evoke a more philosophical frame of mind from fans through inspiration from elements of natural landscape.

The Garland Coo FW 2012 collection is for the modern day heroine fashionista.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 64% | Activity: 43% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Narrative Fashion:** Opportunity for creating clothing collections that tell a story and evoke emotions through design.
- **Nature-inspired Fashion:** Potential to integrate natural elements and fabrics into fashion designs for a unique and environmentally conscious aesthetic.
- **Philosophical Fashion:** Chance to explore deeper concepts and provoke thought through fashion, incorporating elements from philosophy and cultural influences.

### Where This Applies

- **Fashion Design:** Disruptive innovation opportunity in fashion design by creating collections that go beyond aesthetics and incorporate storytelling and philosophical elements.
- **Textile Manufacturing:** Opportunity to produce fabrics that are sustainable, hand-dyed, and of high quality to meet the demand for nature-inspired fashion designs.
- **Fashion Retail:** Opportunity to cater to a niche market of consumers looking for clothing that not only looks stylish but also conveys a deeper meaning and connection to nature and philosophy.

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