# Walk-Though Colons Gargantuan Colorectal Cancer Awareness Campaign Goes On Tour By Katie Cordrey | Published 2009-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gargantuan-walk-though-colon-colorectal-cancer-awareness-campaign-US-Canada References: [adage](http://adage.com/video/article?article_id=134987) Times Square recently hosted a 20-foot long [inflatable colon](https://www.trendhunter.com/trends/15foot-inflatable), complete with diseased insides. The [Prevent Cancer Foundation](https://www.trendhunter.com/trends/prevent-child-abuse-america) and pharmaceutical giant Sanofi-Aventis co-sponsored the event as part of a [colorectal cancer awareness campaign](https://www.trendhunter.com/trends/ethos-cannabis) that will be touring the US. Canada has a similar project created by Publi-Air. Its 40’ giant colon tunnel for the Colorectal Cancer Association of Canada will be traveling across Canada to raise awareness of this highly preventable disease. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 26% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Colorectal Cancer Awareness Campaigns:** Opportunity for businesses to develop innovative campaigns and events to raise awareness of colorectal cancer. - **Inflatable Props in Advertising:** Businesses can explore the use of inflatable props as attention-grabbing marketing tools for their campaigns. - **Health Education Initiatives:** Potential for businesses to create educational programs and initiatives to inform the public about preventable diseases like colorectal cancer. ### Industries Being Reshaped - **Healthcare:** Disruptive innovation opportunity for healthcare organizations to collaborate with cancer associations and develop impactful awareness campaigns. - **Advertising and Marketing:** Promising opportunity for advertising agencies to incorporate inflatable props into their clients' campaigns, creating memorable experiences for the audience. - **Education:** Educational institutions and organizations have the chance to develop health education programs to educate the public about preventable diseases and promote early detection. ## Related on Trend Hunter - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Awareness-Raising Pancreatic Cancer Campaigns](https://www.trendhunter.com/trends/change-the-course.md) - [Awareness-Raising Lung Cancer Campaigns](https://www.trendhunter.com/trends/give-a-breath-5k.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [International Awareness-Bringing Events](https://www.trendhunter.com/trends/steps-against-cancer.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [OTC Colon Cancer Tests](https://www.trendhunter.com/trends/colotest.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md)