# Gothic Monochromatic Couture The Gareth Pugh 2013 Fall Ready-to-Wear Collection is Eerie By Katie Pagnotta | Published 2013-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gareth-pugh-2013 References: [style](http://www.style.com/fashionshows/review/F2013RTW-PUGH) & [garethpugh.net](http://www.garethpugh.net) The Gareth Pugh 2013 Fall ready-to-wear collection is an ode to [volume and Gothic aesthetics](https://www.trendhunter.com/trends/brucolic). The eerie series is dramatic, mysterious and is couture creepy. For the runway show models were styled with white face paint and disheveled hairstyles. The models purposely appeared frightened and the collection had a cohesive and quirky connection from start to finish. Morticia Adams would go wild for this collection. Every piece was a combination of [white and black](https://www.trendhunter.com/trends/jiyongkim-fw25). The looks were stark and the pieces were powerful. Highlights from the collection include the over-sized white evening coat with black sleeves, the voluminous white blouse paired with a [dark pleated skirt](https://www.trendhunter.com/trends/black-tag-collection) and a stunning all-black draped gown. The Gareth Pugh 2013 Fall ready-to-wear collection is dark, ominous and an eerie treat. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Gothic Aesthetics:** Opportunity for brands to incorporate dark and dramatic elements into their designs and collections. - **Monochromatic Fashion:** Potential for designers to explore the power of stark contrasts using black and white color palettes. - **Creepy Couture:** Emerging market for eerie and unconventional high fashion that captures attention and sparks curiosity. ### Who This Affects Most - **Fashion:** Fashion designers can embrace gothic and monochromatic styles to cater to alternative and edgy consumer preferences. - **Cosmetics:** Cosmetic brands can explore unconventional makeup looks, such as white face paint, to complement gothic-inspired fashion trends. - **Luxury Retail:** Luxury retailers can tap into the demand for unique and unsettling fashion pieces, catering to the niche market of consumers who embrace the creepy couture aesthetic. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md)