# Versatile Plant-Based Ground Meats The Garden Gourmet Incredible Mince is Available in Europe By Michael Hemsworth | Published 2019-08-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/garden-gourmet-incredible-mince References: [foodbev](https://www.foodbev.com/news/nestle-releases-vegan-mince-and-updates-incredible-burger-recipe/) & [nestle](https://www.nestle.com) The [Garden Gourmet](https://www.trendhunter.com/trends/nestl) Incredible Mince has been unveiled by Nestlé in Europe as an expansion of its [plant-based meat line](https://www.trendhunter.com/trends/beyond-ground) that will offer consumers an alternative way to prepare their favorite recipes. The ground meat-inspired product is formulated to be perfect for making meatless meatballs, incorporating into a pasta sauce and much more. The product maintains a distinctly meat-like appearance to make it suitable for consumers who are looking for a premium way to enhance their choice of recipe without the use of meat. The Garden Gourmet Incredible Mince will be available for purchase in September in Austria, Germany, Belgium, Norway and Sweden. The product was explained further by Head of [Nestlé Food Business Wayne England](https://www.trendhunter.com/trends/garden-gourmet) who said, "As an extension to this exciting and fast-growing burger-led ‘cook from raw’ platform, we are proud to launch Garden Gourmet Incredible Mince. This is a really versatile ingredient that is a real winner in many dishes. We will continue to work hard to improve our Garden Gourmet offers and to bring new formats to the market.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Alternatives:** The rise of plant-based meat alternatives is disrupting the meat industry by offering consumers a sustainable and ethical choice that mimics the texture and taste of meat. - **Versatile Meat Alternatives:** New plant-based meat alternatives that are formulated to be versatile and suit multiple recipes are offering consumers more options to incorporate plant-based proteins into their diets. - **Expansion of Plant-based Product Lines:** The expansion of plant-based product lines by large companies, such as Nestlé, is an indication of the growing demand for alternative protein sources. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit by incorporating plant-based meat alternatives into their menus, catering to consumers who are seeking more plant-based options. - **Retail:** Retailers can capitalize on the demand for plant-based meat alternatives by stocking up on these products and offering them to consumers as a sustainable and ethical option for protein. - **Agriculture:** The growth of the plant-based meat industry poses opportunities for agriculture by providing a market for plant-based ingredients, such as soybeans and pea protein, which can be used to create meat alternatives. ## Related on Trend Hunter - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Vegan-Friendly Frozen Foods](https://www.trendhunter.com/trends/garden-gourmet.md) - [Inclusive Meat-Free Minces](https://www.trendhunter.com/trends/gluten-free-vegemince.md) - [Semi-Finished Plant-Based Beef Products](https://www.trendhunter.com/trends/beef-alternatives.md) - [Vegan Minced Pork Substitutes](https://www.trendhunter.com/trends/chili-mett.md) - [Swedish Plant-Based Minced Proteins](https://www.trendhunter.com/trends/world-wise.md) - [Plant-Based Meat Extenders](https://www.trendhunter.com/trends/maggi-rindecarne.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md)