# Botanical Garden Branding The Aptekarsky Ogorod Boasts an Apothecary-Inspired Branding Scheme By Rebecca Byers | Published 2016-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/garden-branding References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/02/aptekarsky-ogorod-visual-identity-by-olsh-brothers/) This unique example of [public garden branding](https://www.trendhunter.com/trends/new-york-botanical-gardens-x-alex-and-ani) has been created for the Russian botanical garden Aptekarsky Ogorod. Designed by agency Olsh & Brothers, the project aimed to capture the historical heritage of Olsh & Brothers, which includes a lush history of being a training ground in botany for Russian medical students. The garden branding designed by Olsh & Brothers is inspired by the packaging and imagery of [Victorian apothecary branding](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) and blends those elements with vibrant vintage illustrations of various [botanical plants](https://www.trendhunter.com/trends/where-the-good-things-gro) contained in Aptekarsky Ogorod, which is the oldest botanical garden in Russia, built in 1706. This visual branding project is another example of the progression toward apothecary-inspired aesthetics that inspire trust in consumers in a time marked by skepticism toward Western medicine and a distrust of the pharmaceutical industry. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Apothecary-inspired Branding:** There is an opportunity for more brands to adopt this trend as it inspires trust in consumers and highlights their historical heritage in a unique way. - **Progression Toward Vintage Aesthetics:** By incorporating vintage elements in branding, companies can capture a sense of nostalgia and appeal to consumers' desire for something classic. - **Blending Historical Heritage with Modern Design:** More brands can take inspiration from their own history and create modern designs that pay homage to their past, like the Aptekarsky Ogorod branding does. ### Who This Affects Most - **Pharmaceutical:** Brands in the pharmaceutical industry can incorporate vintage apothecary-themed branding to establish trust in their products. - **Botanical Gardens:** Botanical gardens can capture their own historical significance and incorporate unique vintage design elements into their branding. - **Herbal Supplements:** Companies in the herbal supplement industry can embrace the vintage aesthetic to emphasize the natural and historical aspect of their products. ## Related on Trend Hunter - [Premium Botanical Candles](https://www.trendhunter.com/trends/air-wick-botanica.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Fresh-Frozen Herb Brands](https://www.trendhunter.com/trends/dorot-gardens.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Comprehensive Gardening Brands](https://www.trendhunter.com/trends/gardenuity.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Refreshing Cannabis Brand Identities](https://www.trendhunter.com/trends/rise-dispensaries.md)