# Urban Garden Billboards This Billboard by Wildstone in London Doubles as a Community Garden By Rebecca Byers | Published 2016-03-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/garden-billboard References: [popupcity.net](http://popupcity.net/london-advertising-screen-doubles-up-as-community-garden/) Located in the London borough of Lambeth, this ingenious [living garden billboard](https://www.trendhunter.com/trends/urban-green) by ad agency Wildstone doubles as an urban garden. The innovative project showcases the need for such resources in a city as densely populated as London, while it also suggests a potential opportunity for brands to invest in community infrastructure as part of an official marketing campaign. The living billboard in Lambeth was a collaborative effort, with several local charities working with Wildstone and the Lambeth Council to devise and orchestrate the installation. The garden will be maintained by local charities the [Oasis Community Farm](https://www.trendhunter.com/trends/oasis-smart-farm) and Eat Work Art. The structure itself is made of sustainable oak, while the modular system is generally made up of [large planters](https://www.trendhunter.com/trends/planter-300) featuring plants, shrubs and vegetables. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Community Infrastructure Investment:** Brands could explore investing in community infrastructure as part of their marketing campaigns, such as supporting urban gardens. - **Sustainable Advertising:** Incorporating sustainable materials and practices into billboard structures, like using oak and planting vegetation, could be a disruptive innovation opportunity. - **Urban Farming:** The development of urban gardens on billboards demonstrates the potential for integrating farming practices into densely populated cities. ### Sectors Adopting This - **Advertising:** The advertising industry could embrace the idea of turning billboards into functional and sustainable urban gardens. - **Charities:** Charities could partner with brands to create collaborative projects that benefit local communities through initiatives like the living garden billboard. - **Agriculture:** The agriculture industry can explore new ways to incorporate urban farming into city landscapes, like utilizing billboards as platforms for growing plants and vegetables. ## Related on Trend Hunter - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [London-Based Garden Roofscapes](https://www.trendhunter.com/trends/roof-garden.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md)