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# Commuter-Inspired Athletic Apparel
The Garbstore and Reebok Collection is Comfort-Focused

By Riley von Niessen | Published 2017-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/garbstore
References: [hypebeast](https://hypebeast.com/2017/2/garbstore-reebok-capsule-collection) & [couvertureandthegarbstore](https://www.couvertureandthegarbstore.com/men/brands/reebok-x-garbstore.html)

Recently, Garbstore and [Reebok](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) teamed up to create a [collection of apparel and footwear](https://www.trendhunter.com/trends/pleasures-and-reebok-1) that's geared towards commuters.

Included are matching hoodies and sweatpants, [lightweight weather-resistant jackets](https://www.trendhunter.com/trends/welterweight-sweats) and a variety of sneakers. The sweats are offered in navy, red and black, and feature a unique take on Reebok's former logo. Rather than the using the brand's traditional design that consists of interconnecting shapes, the version that was created with Garbstore features just one of these components and the word "ok" instead of the sportswear brand's name.

The lightweight jackets are void of any statement branding however and the sneakers make use of subdued colorways for a neutral aesthetic. Currently, the whole collection can be purchased from Garbstore's web shop.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 70% | Activity: 39% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Commuter-inspired Apparel:** Opportunity for creating apparel and footwear designed specifically for commuter comfort.
- **Matching Hoodies and Sweatpants:** Disruptive innovation opportunity in providing coordinated and stylish sweatsuits for everyday wear.
- **Lightweight Weather-resistant Jackets:** Potential for developing functional and fashionable jackets that protect from the elements without sacrificing style.

### Industries Being Reshaped

- **Fashion and Apparel:** Innovative collaborations between brands create new opportunities to address consumer needs in the fashion and apparel industry.
- **Footwear:** Growing demand for sneakers and footwear designed for specific activities such as commuting presents a chance for market disruption.
- **E-commerce:** The availability of the collection via Garbstore's web shop showcases the importance of online platforms in the retail industry.

## Related on Trend Hunter

- [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md)
- [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md)
- [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md)
- [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md)
- [Elevated Athletic Collections](https://www.trendhunter.com/trends/reebok-2025.md)
- [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md)
- [Expression-Focused Sportswear Capsules](https://www.trendhunter.com/trends/create-what-makes-you.md)
- [Apparel Brand Industry Expansions](https://www.trendhunter.com/trends/reebok-e-bike.md)
- [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md)
