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# Rainproof Menswear
The Garbstore 2010 Spring Collection Will Leave You High and Dry

By Alex Scott | Published 2010-03-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/garbstore-2010-spring-collection
References: [hypebeast](http://hypebeast.com/2010/03/garbstore-2010-springsummer-collection/) & [garbstore](http://www.garbstore.com/)

With the hot weather just a couple of months away, I have already started breaking out the summer clothes in preparation. That being said however, I do have a few raincoats and long sleeves just in case the season proves to be a bust. In case you aren't prepared for the possibility of a rainy summer, the Garbstore 2010 Spring Collection has you covered, literally.

With a selection of sturdy yet light outerwear, the Garbstore 2010 Spring Collection will have you ready for even the soggiest of conditions. You can be guaranteed items from this line will withstand many rainfalls, after all it is a London-based label.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 63% | Activity: 65% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: South America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Rainproof Menswear:** Opportunity for disruptive innovation: Develop innovative materials and technologies for rainproof menswear to provide maximum protection and comfort.
- **Sturdy Yet Light Outerwear:** Opportunity for disruptive innovation: Create durable and lightweight outerwear using advanced manufacturing techniques, combining functionality with fashion.
- **Seasonal Weather Preparedness:** Opportunity for disruptive innovation: Offer comprehensive solutions and products that help individuals prepare for unexpected weather conditions to enhance their outdoor experiences.

### Sectors Adopting This

- **Fashion/apparel:** Opportunity for disruptive innovation: Explore innovative designs and technologies in the fashion industry to create rainproof menswear that combines style and functionality.
- **Outdoor/adventure:** Opportunity for disruptive innovation: Integrate high-performance materials and sustainable practices in the outdoor industry to develop weather-resistant and eco-friendly clothing options.
- **Textile Manufacturing:** Opportunity for disruptive innovation: Research and develop new textile manufacturing techniques to produce rainproof fabrics that are breathable, durable, and sustainable.

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