# Trash Food Chain Ads These Surfrider Ads Show Where Garbage in the Ocean Eventually Ends Up By Laura McQuarrie | Published 2014-05-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/garbage-in-the-ocean References: [creativecriminals](http://creativecriminals.com/surfrider-foundation/faces) & [surfrider.org](http://www.surfrider.org/) These Surfrider Foundation ads show that when there's garbage in the ocean, it comes back around and ends up being what humans eat. The ads were developed for the [Surfrider Foundation Europe](https://www.trendhunter.com/trends/black-ice-cream-range) by Amsterdam-based agency [Young & Rubicam](https://www.trendhunter.com/trends/climate-education-program), and they take the style of a food chain, showing that ocean trash is consumed by fish, which is then eaten by people. The whimsical ads are [playfully illustrated](https://www.trendhunter.com/trends/dreamies-treats), in a style that's almost reminiscent of the storybook telling of the 'The Old Lady Who Swallowed a Fly.' From just the top perspective, some of the angles of the trash drawings makes it a little difficult to tell what they are, but either way, you know that those objects are not fit for human or animal consumption. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Ocean Trash Awareness:** Opportunities for innovative campaigns or products aimed at increasing public awareness about ocean trash and its impact on marine life and human health. - **Circular Economy:** Opportunities to create or promote sustainable practices that prevent trash from entering the ocean, such as upcycling and waste reduction. - **Sustainable Seafood:** Opportunities to promote and invest in sustainable fishing practices that prioritize the health of marine ecosystems. ### Where This Applies - **Advertising and Marketing:** Opportunities for agencies to develop creative and effective campaigns that engage the public and drive behavior change regarding ocean trash. - **Consumer Goods:** Opportunities for manufacturers to invest in environmentally-friendly packaging and waste reduction practices that can help minimize the amount of trash that enters the ocean. - **Fishing and Seafood:** Opportunities for the fishing industry to prioritize sustainable fishing practices and promote eco-friendly seafood options to consumers. ## Related on Trend Hunter - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Trash-Converting Snack Campaigns](https://www.trendhunter.com/trends/seanack.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Leftover Sandwich Campaigns](https://www.trendhunter.com/trends/between-2-slices.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)