# Garbage Truck Makeovers The Saatchi & Saatchi Garbage Ice Cream Truck Marketing Campaign is Sweet By Kristina Marković | Published 2014-02-26 | Updated 2014-03-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/garbage-ice-cream-truck References: [observer](http://observer.com/2009/03/itchy-and-saatchitribeca-swells-gandolfini-protest-local-trash-project-at-ad-agency-party/) & [tuffy.co.za](http://www.tuffy.co.za/index.php) The Saatchi & Saatchi South Africa company made a garbage ice cream truck to promote Tuffy scented bin liners for disguising bad odor. The brilliant marketing campaign to transformed a smelly garbage truck into a friendly neighborhood ice cream truck. The truck took passerby’s by surprise. The garbage truck makeover included dressing the vehicle in candy-stripped vinyl and plastering a giant melted ice cream sculpture to add height and dramatic effect. The garbage ice cream truck strolled through streets playing traditional [ice cream truck music](https://www.trendhunter.com/trends/alsies) from its speakers. The [attention-grabbing marketing campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) promoted the Tuffy scented garbage liners in an amazing fashion. The concept took five months to pant and implement. The playfully fun spectacle demonstrated that the Tuffy-scented liners can even make a giant smelly garbage truck smell phenomenal. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 39% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### Why This Trend Is Growing - **Scented Waste Disposal:** Companies can explore creating scented waste disposal solutions to make the process more pleasant for customers. - **Unexpected Marketing:** Businesses can consider unconventional ways of marketing their products to make their campaigns more memorable and attention-grabbing. - **Brand Transformation:** Rebranding a previously negative brand perception can have a transformative impact and create positive associations for customers. ### Industries Being Reshaped - **Waste Management:** The waste management industry can innovate by offering more pleasant and innovative ways of disposing of waste in addition to traditional methods. - **Marketing and Advertising:** The marketing and advertising industry can develop more creative and unconventional strategies to promote products and services. - **Manufacturing:** Manufacturing companies can explore creating more sustainable and eco-friendly waste disposal solutions that are also aesthetically pleasing. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Complimentary Ice Cream Activations](https://www.trendhunter.com/trends/nuii-adventure-wagon.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Co-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/good-humor-and-jiffy-lube.md) - [Halloween Ice Cream Trucks](https://www.trendhunter.com/trends/monster-ice-scream-truck-tour.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)