# Gamified Cleanup Events Pokemon Go is Hosting a Garbage Collection Event for Earth Day By Laura McQuarrie | Published 2018-04-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/garbage-collection-event References: [pokemongolive](https://pokemongolive.com/en/events/earth-day/signup/) Pokémon Go emerged as a popular [location-based augmented reality mobile game](https://www.trendhunter.com/trends/niantic-scopely), and the unique way the game connects players to the physical world is set to be explored for a garbage collection event this Earth Day in April. [Pokémon GO Earth Day Cleanup](https://www.trendhunter.com/trends/clean-something-for-nothing) events are set to be held across various cities and users are invited to sign up to help do their part for the environment and at the same time, unlock [special avatars and in-game rewards](https://www.trendhunter.com/trends/pokmon-palworld-stitch). If a certain number of players participate, there will be in-game bonuses available to collect for a limited time—the incentive is especially appealing for fans of the game. As the various Earth Day events across the country are being run by local, non-governmental organizations, each partner will be responsible for handling the trash collected in an appropriate manner. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Location-based Augmented Reality:** Exploring the use of augmented reality technology to connect players to real-world events and promote eco-friendly activities. - **Gamified Environmental Cleanup:** Using gamification techniques to incentivize users to participate in cleanup events and contribute to environmental conservation. - **Collaborative Rewards and Incentives:** Offering in-game bonuses and special avatars to encourage participation and engagement in environmental initiatives. ### Industries Being Reshaped - **Mobile Gaming:** Leveraging mobile gaming platforms to promote real-world activities and promote social and environmental causes. - **Environmental Conservation:** Partnering with non-governmental organizations to organize and facilitate impactful cleanup events for a cleaner environment. - **Technology and Sustainability:** Incorporating innovative technological solutions to address pressing environmental challenges and engage a wider audience in sustainability efforts. ## Related on Trend Hunter - [Influencer-Based Gaming Activations](https://www.trendhunter.com/trends/niantic-1.md) - [Baseball-Inspired Game Collaborations](https://www.trendhunter.com/trends/pokemon-go-1.md) - [Earth-Honoring AR Games](https://www.trendhunter.com/trends/regenerative-agriculture-experience.md) - [Cleanliness-Minded Civic Apps](https://www.trendhunter.com/trends/civic-apps.md) - [Gamified Trash Pickers](https://www.trendhunter.com/trends/rubbish-beam.md) - [Rewarding Community Cleanup Applications](https://www.trendhunter.com/trends/litterlotto.md) - [Real-World Adventure Games](https://www.trendhunter.com/trends/scratch-earth.md) - [Relaxed Interactive Mobile Games](https://www.trendhunter.com/trends/pikmin-finder.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md)