# Competitive Garbage Can Campaigns KesselsKramer Asks Students How Hard it is to Throw Trash Away By Meghan Young | Published 2016-06-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/garbage-can-campaign References: [itsnicethat](http://www.itsnicethat.com/articles/kesselskramer-bins-060616) & [kesselskramer](http://www.kesselskramer.com) Even though people are much more aware of the environment, there are many who manage to find it difficult not to litter, so one ad agency decided to play on this through a cleverly competitive garbage can campaign. Competitive how? Well, some of the bins are hoisted high up on polls, while others incorporate other fun challenges such as a [built-in basketball net](https://www.trendhunter.com/trends/gymbox-start-line) and a surrounding cage. Conceived and executed by [KesselsKramer](https://www.trendhunter.com/trends/monopoly-campaigns), the garbage can campaign takes over Koning Willem I College in The Netherlands. The agency is essentially asking students, "Throwing away your trash, how hard can it be?" Even if the garbage can campaign doesn't solve the problem right away, it will get people thinking about their actions more. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Environmental Awareness:** Disruptive innovation opportunity: Develop interactive campaigns that raise awareness about environmental issues and encourage sustainable behavior. - **Gamification:** Disruptive innovation opportunity: Integrate gaming elements into everyday activities, such as garbage disposal, to make them more engaging and enjoyable. - **Social Influence:** Disruptive innovation opportunity: Utilize social pressure and competition to motivate individuals to adopt positive behaviors, like proper trash disposal. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Create unconventional advertising campaigns that challenge social norms and provoke thought. - **Waste Management:** Disruptive innovation opportunity: Develop smart garbage cans with built-in challenges and interactive features to promote responsible waste disposal. - **Education:** Disruptive innovation opportunity: Incorporate environmental education and awareness programs into school curriculums to instill sustainable habits. ## Related on Trend Hunter - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Stress-Reducing Garbage Initiatives](https://www.trendhunter.com/trends/trash-time-out-campaign.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Rodent-Preventative Trash Bins](https://www.trendhunter.com/trends/group-project.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Gamified Trash Pickers](https://www.trendhunter.com/trends/rubbish-beam.md) - [Customizable Garbage Cans](https://www.trendhunter.com/trends/totem-compact-unit.md)