# Street Style Lookbooks The Talented Garance Dore and Club Monaco Team Up By Vittoria Natarelli | Published 2010-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/garance-dore-and-club-monaco References: [refinery29](http://www.refinery29.com/club-monaco-goes-street-style-garance-dor-style-for-fall.php) & [garancedore.fr](http://www.garancedore.fr/en/) A Garance Dore and [Club Monaco](https://www.trendhunter.com/trends/salute-the-detail) combination of super powers is truly spectacular. Dore brings that natural style element to her subjects and this is a great branding image for Club Monaco. Often, I find lookbooks look too contrived, but Club Monaco’s recent lookbook has a fantastic and beautiful set of images. The clothing store has represented themselves as young and up-to-date, and these images by Garance Dore and Club Monaco make me want to run into their store! ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 95% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Street Style Photography:** Embracing street style photography in lookbooks can create a more authentic and relatable brand image. - **Collaborative Branding:** Partnerships between talented individuals and established brands can result in visually compelling and mutually beneficial marketing campaigns. - **Youthful and Up-to-date Branding:** Brands can achieve a young and modern perception by incorporating engaging visual content in their marketing materials. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage street style photography to showcase their products in a more genuine and appealing manner. - **Photography:** Collaborations between photographers and fashion brands present opportunities to create unique and captivating visual content. - **Retail:** Utilizing visually striking lookbooks can entice customers to visit physical stores and engage with the brand. ## Related on Trend Hunter - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md)