# Inclusive Back-to-School Campaigns Gap Kids' Latest Ad Promotes Diverse and Inclusive Classrooms By Jana Pijak | Published 2017-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gap-kids References: [marketingdive](http://www.marketingdive.com/news/gapkids-and-lionsgate-team-for-back-to-school-campaign-centered-on-inclusiv/449035/) Gap Kids' latest [back-to-school campaign](https://www.trendhunter.com/trends/backtoschool-shopping) is centered around inclusivity and is a partnership with [Lionsgate](https://www.trendhunter.com/trends/hunger-games-collection) films. The television spot features actor Jacob Tremblay and is inspired by the upcoming movie adaptation of the book 'Wonder,' in which Trembley will star. It also features narration by the book's author R.J. Palacio. While Gap Kids is traditionally known for its fun and lighthearted commercials, its latest is a more socially conscious ad that reminds children to embrace those with differences. Titled 'Forward with,' the ad is also marketed with an accompanied #ChooseKind hashtag which promotes [inclusive learning space](https://www.trendhunter.com/trends/sephora-beauty-belonging), while rejecting bullying and discrimination. This Gap Kids ad gives viewers a positive message regarding today's youth, and is also tied to the retailer's "#ChooseKind t-shirt design contest where students create visualizations of what kindness and inclusion mean to them." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 36% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Back-to-school Campaigns:** Opportunity to create inclusive marketing campaigns for back-to-school season that promote diversity and embrace differences. - **Partnerships with Film Studios:** Opportunity for brands to collaborate with film studios to leverage their upcoming releases and create impactful advertising campaigns. - **Promoting Kindness and Inclusion:** Opportunity for brands to focus on promoting kindness and inclusion as core values, especially in educational settings. ### Sectors Adopting This - **Retail:** Opportunity for retail brands to create inclusive marketing campaigns for back-to-school season that promote diversity and embrace differences. - **Film:** Opportunity for film studios to partner with brands to create impactful advertising campaigns tied to their upcoming releases. - **Education:** Opportunity for educational institutions and brands to focus on promoting kindness and inclusion as core values in learning environments. ## Related on Trend Hunter - [Inclusivity-Centric Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-survey.md) - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md) - [Extensive Collaborative Kids Apparel](https://www.trendhunter.com/trends/palace-gap.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Creativity-Centered Workshops](https://www.trendhunter.com/trends/gap-workshop.md) - [Supportive Back-to-School Campaigns](https://www.trendhunter.com/trends/2024-backtoschool-campaign.md) - [Convenient Kid-Focused Snack Options](https://www.trendhunter.com/trends/kind-kids.md)