# Gleeful Holiday Cheervertising The Gap 'Holiday Cheer' Campaign Combines Spirit and Choreography By Katherinev123 | Published 2009-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gap-holiday-cheer References: [stylelist](http://www.stylelist.com/2009/11/16/gap-gets-glee-ful-for-new-holiday-ad/) & [cheerfactory](http://cheerfactory.com) After two years of dance-less print ads, [Gap](https://www.trendhunter.com/trends/summer-fridays-2) has launched one of its signature, super-spirited television campaigns for the holiday season. The Gap ‘Holiday Cheer’ commercial features a happy and peppy bunch of models and cheerleaders sporting [Gap’s seasonal 1969 denim](https://www.trendhunter.com/trends/gap-and-den), plaid, and cozy winter styles all the while dancing in a fun, choreographed sequence. Dancing and tumbling with their infectious smiles, the joyful models in the Gap holiday commercial inevitably spread holiday cheer and lifts moods (thus, resembling the hit Fox show ‘Glee’). The Gap ‘Holiday Cheer’ campaign includes 10 different ads. View them all at Gap’s holiday microsite [CheerFactory.com](http://www.cheerfactory.com). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Holiday Cheervertising:** The use of choreography and peppy models in holiday commercials helps brands spread holiday cheer and boost mood. - **Interactive Holiday Campaigns:** Creating a holiday microsite where customers can view multiple ads and engage with your brand is a trend that can create a memorable experience. - **Embracing Pop Culture References:** Referencing popular TV shows like 'Glee' in advertising campaigns creates an emotional connection with consumers and can lead to increased brand loyalty. ### Sectors Adopting This - **Retail:** Holiday campaigns featuring choreographed sequences and referencing pop culture can help retail brands establish themselves as fun and trendy. - **Marketing and Advertising:** Creating interactive campaigns featuring multiple ads can be a way for marketing and advertising firms to show their creativity and generate brand buzz. - **Entertainment:** Referencing popular TV shows like 'Glee' in advertising campaigns can help entertainment brands establish themselves as relevant and relatable to their audience. ## Related on Trend Hunter - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Cozy Apparel Collaborations](https://www.trendhunter.com/trends/summer-fridays-2.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Heartwarming Seasonal Sneaker Campaigns](https://www.trendhunter.com/trends/saucony-run-home-for-the-holidays.md) - [Mid-20th-Century Holiday Campaigns](https://www.trendhunter.com/trends/gifts-of-delight.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md)