# Pantone Fashion Gap Pop-Up Shops Themed Around Pantone Color 'Mimosa' By Tinkalicious | Published 2009-01-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gap-goes-pop-up-with-pantone-mimosa-is-2009s-color References: [psfk](http://www.psfk.com/2009/01/site-visit-gappantone-nyc-popup-store.html) Pop-up shops are popping up all over the place. The latest retailer to cash in on the idea is GAP; they are also combining another aspect of what is hip, the [Pantone](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental) color palette. Their store located on 5th Avenue in New York is offering t-shirts in several Pantone hues, including the 2009 pick, Mimosa (14-0848). The color, according to Pantone, invokes optimism, hope, reassurance, warmth, cheerfulness, radiance and versatility, which would be a fitting statement for these turbulent, but hopefully improving, times. The Mimosa shirt is only available at the 5th Avenue store. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Pop-up Shops:** The growing popularity of pop-up shops presents an opportunity for businesses to create temporary, immersive experiences for customers. - **Pantone Color Palettes:** Integrating Pantone color palettes into retail strategies can help businesses tap into current design trends and create cohesive branding experiences. - **Limited Edition Merchandise:** Creating limited edition merchandise, like the Pantone-themed t-shirts, can drive excitement and exclusivity among customers. ### Industries Being Reshaped - **Retail:** The retail industry can leverage pop-up shops and limited edition merchandise to attract customers and increase brand awareness. - **Fashion:** Fashion brands can incorporate Pantone color palettes to align with current fashion trends and appeal to style-conscious consumers. - **Marketing and Advertising:** Marketing and advertising agencies can utilize pop-up shops and limited edition merchandise as innovative ways to promote brands and create buzz. ## Related on Trend Hunter - [Color-Informed Hospitality Experiences](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md) - [Color-Centric Underwear Sets](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year.md) - [Color-Inspired Fragrances](https://www.trendhunter.com/trends/peach-fuzz-fragrance.md) - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md) - [Peach-Hued Lip Glosses](https://www.trendhunter.com/trends/the-lip-shine.md) - [Limited-Edition Artistic Collections](https://www.trendhunter.com/trends/pantone-partnered.md) - [Collaborative Mango-Inspired Shades](https://www.trendhunter.com/trends/omnipod-mango.md)