# Social Media Shopping Ads Get Gap Foursquare Deals with Just a Click of the "Follow" Button By Summer Luu | Published 2010-12-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/gap-foursquare-deals References: [mashable](http://mashable.com/2010/11/30/foursquare-gap-ad-campaign/) & [gap](http://www.gap.com) This all-American retailer is furthering its reach and targeting shoppers with a new [Gap](https://www.trendhunter.com/trends/gap-and-parker-posey) Foursquare ad campaign, integrating an "Add to Foursquare" button on its online adverts. The campaign is geared towards [holiday shoppers](https://www.trendhunter.com/trends/holiday-your-way) who are looking for fashions and deals during the season of shopaholic proportion. A reason to click the "follow" button is promoted through a 30% off discount offer at Gap stores. Gap will also be donating $1 to a charity of choice for each ad that Foursquare acquires as part of this interactive campaign. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Interactive Ad Campaigns:** Opportunity for brands to engage with customers through interactive advertisements and promotions. - **Social Media Shopping:** Growing trend of using social media platforms as a shopping tool, allowing users to make purchases directly from ads. - **Charitable Partnerships:** Collaborating with charities as part of marketing campaigns to promote social responsibility and increase brand affinity. ### Where This Applies - **Retail:** Retailers can leverage social media platforms to drive sales and increase brand visibility through interactive ad campaigns. - **Advertising:** Opportunity for advertising agencies and brands to develop creative strategies for integrating social media shopping into their campaigns. - **Nonprofit:** Nonprofit organizations can partner with brands to raise funds and promote their causes through interactive ad campaigns. ## Related on Trend Hunter - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md)