# Hot Hipster Campaigns The Gant Spring Summer 2011 Lookbook is Bohemian Beautiful By Jordan Sowunmi | Published 2011-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gant-spring-summer-2011 References: [fashionising](http://www.fashionising.com/pictures/s--Gant-SS-11-Campaign-11547-1.html) & [us.gant](http://us.gant.com/) The Gant Spring/Summer 2011 Lookbook is the epitome of smooth late summer style. The campaign stars Fanny Anselme, a gorgeous French model who has been steadily making her mark on the fashion world since beginning her career in 2007. The Gant Spring/Summer 2011 Lookbook sees Anselme in a variety of different looks, with the one common thread between them that Gant's new line is [hipster and preppy-chic](https://www.trendhunter.com/trends/beams-plus-2). My favorite shot in the collection features Anselme seated on a ledge, clad in a [checkered button down](https://www.trendhunter.com/trends/maison-amorys-gingham-edit), a t-shirts, shorts, and green boat shoes. Her facial expression is a genuinely happy one, as she looks off camera. The shot perfectly encapsulates the spirit of the lookbook and Gant's fall collection -- fun, everyday, and stylish. The outfits featured in this collection of photographs are all available now. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Hipster Style:** The rise of hipster fashion represents an opportunity for brands to tap into Millennial and Gen Z markets. - **Preppy-chic Fashion:** Expanding preppy-chic fashion beyond traditional markets could lead to new demographics and revenue streams for brands. - **Model Influencers:** Partnering with social media influencers and models with significant online followings could boost brand recognition and sales. ### Who This Affects Most - **Fashion:** Incorporating hipster and preppy-chic elements into fashion designs can appeal to younger demographics and expand market reach. - **Marketing:** Utilizing social media influencers and models for marketing campaigns can lead to increased brand awareness and engagement. - **Retail:** Offering trendy and stylish clothing options can attract younger demographics to retail stores and online shopping platforms. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)