# Uber-Preppy Fashion The Gant Rugger Spring 2010 Collection Adds Hip to the Square By Alex Scott | Published 2010-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gant-rugger-spring-2010-collection References: [swipelife](http://swipelife.com/2010/03/11/gant-rugger-springsummer-2010-looks/) & [gant](http://www.gant.com/www/northset.html) Having a small air of preppiness is okay--a [sweater vest](https://www.trendhunter.com/trends/british-watersports-collegiate-prep) here and there, a skinny tie, or an argyle sweater every once in awhile--but too much of that put together all of the time can be overkill. As much as some of the pieces seem very [well tailored](https://www.trendhunter.com/trends/graphpaper-ss26) from the Gant Rugger Spring 2010 Collection, it's just a little too much for me. The [school boy shorts](https://www.trendhunter.com/trends/hollywood-breakfast-club) are an interesting touch, though I think the only person ever really able to pull them off is Angus Young from AC/DC. All in all, I do like the Gant Rugger Spring 2010 Collection's style, I would just choose to wear one item at a time. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Preppy Fashion:** The resurgence of preppy fashion in modern times through brands like Gant Rugger presents an opportunity for retailers to offer updated versions of classic styles. - **Casual Workplace:** The popularity of preppy fashion provides companies with an opportunity to adopt a more casual dress code, making the workplace environment more relaxed and comfortable. - **Vintage-inspired Clothing:** Gant Rugger's Spring 2010 Collection introduces an aesthetic that reflects vintage clothing and presents an opportunity for clothing manufacturers to create vintage-inspired fashion lines with modern twists. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage the popularity of the preppy style and vintage-inspired clothing to create unique collections that cater to consumers' preferences. - **Corporate Fashion:** Preppy fashion offers new opportunities for corporate attire by presenting a more relaxed, comfortable, and versatile business wardrobe. - **Marketing and Advertising:** Using preppy fashion trends as inspiration in marketing and advertising campaigns can help brands resonate with younger demographics who prefer a classic, timeless aesthetic. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md)