# Viral Superstar Timepieces Designer Franck Muller Creates a Gangnam Style Watch for PSY By Ryan Fowler | Published 2013-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gangnam-style-watch References: [gizmodiva](http://www.gizmodiva.com/other_stuff/franck-muller-creates-a-gangnam-style-watch-for-psy.php) & [ablogtowatch](http://www.ablogtowatch.com/franck-muller-custom-oppa-gangnam-style-watch-for-psy/) Designer Franck Muller has created a [custom Gangnam Style watch](https://www.trendhunter.com/trends/royal-oak-concept-tourbillon) for viral sensation PSY. This Swiss watchmaker has created a one-of-a-kind watch featuring a miniature image of the Internet sensation, doing his infamous [horse-riding dance](https://www.trendhunter.com/trends/longines-master-collection-moonphase-year-of-the-horse) and wearing the classic black suit and sunglasses. The Muller Gangnam Style watch is made out of [18-carat white gold](https://www.trendhunter.com/trends/pegasus-tourbillon) and is covered in high-quality diamonds. The iconic pop star is a worldwide sensation who has garnered over 1.5 billion views to his hit video. PSY has become such a massive viral sensation that he plays concerts worldwide and has even released a second follow-up video. It is unknown whether designer Franck Muller has created this custom timepiece as a gift for the popstar or whether it was ordered by the star himself. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Viral Pop Culture Merchandise:** Designers are creating custom merchandise for viral superstars, presenting an opportunity to capitalize on the digital celebrity culture. - **Luxury Personalized Accessories:** Creating high-quality, one-of-a-kind accessories featuring personalized images is a trend to watch as it caters to the increasing consumer demand for unique products. - **Celebrity-endorsed Luxury Watches:** Partnering with popular celebrities to create custom luxury watches presents an opportunity to tap into their massive, loyal fan bases. ### Where This Applies - **Luxury Accessories:** The high-end accessories market can capitalize on personalized creations and offer consumers the chance to own something unique. - **Celebrity Endorsement:** Industries working with celebrities can create mutually beneficial partnerships to release customized luxury items. - **Jewelry & Timepiece Manufacturing:** Creating unique, high-quality pieces for the luxury market can appeal to consumers' desire for exclusivity. ## Related on Trend Hunter - [Web3-Integrated Luxury Timepieces](https://www.trendhunter.com/trends/franck-muller-solana-watch.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Opulent Artist-Honoring Timepieces](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage.md) - [Demure Drummer-Approved Timepieces](https://www.trendhunter.com/trends/blancpain-grande-double-sonnerie.md) - [Honorary Digital Musician Timepieces](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1.md) - [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md) - [Artistic Architectural Timepieces](https://www.trendhunter.com/trends/louis-vuitton-tambour-moon-flying-tourbillon.md) - [Lunar New Year Timepieces](https://www.trendhunter.com/trends/super-seville.md) - [Mascot-Centric Luxe Timepieces](https://www.trendhunter.com/trends/royal-oak-concept-tourbillon.md)