# Classic Fairytale Book Ads The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy By Leslie Chen | Published 2011-05-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gandhi-bookstores-ogilvy-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/gandhi_bookstores_little_red_riding_hood) & [advertlover](http://advertlover.com/node/13956) These Gandhi Bookstores Ogilvy ads, made for the Mexican book chain Gandhi Bookstores, feature a twist on classic children's books. Taking on a lifelike quality in their settings, the ads make you feel like the stories have come to life. The Ghandi Bookstores Ogilvy ads illustrate classics like Alice in Wonderland, with Alice reading a book while perched on a mushroom and surrounded by a world of fantastical creatures. Also depicted in the Gandhi Bookstores Ogilvy ads is Little Red Riding Hood wearing her signature red cape in a cozy house located in a forest. Taking on the same qualities as classic children's books, the Gandhi Bookstore Ogilvy ads are rich in fantasy and make you feel like you are being whisked away to another world. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What Makes This Trend Stand Out - **Immersion Advertising:** The use of immersive experiences and storytelling in advertising can create a deeper connection with the consumer and increase engagement. - **Nostalgia Marketing:** Creating ads that appeal to consumers' beloved childhood memories can create a strong emotional connection and build brand loyalty. - **Visual Storytelling:** Using visually stunning and engaging content to tell a story in advertising can capture the attention of the consumer and leave a lasting impression. ### Sectors Adopting This - **Bookstores:** Bookstores can create ads that take the viewer inside the story and immerse them in a fantasy world, increasing interest in reading and driving sales. - **Publishing:** Publishing companies can use immersive storytelling in their advertising to showcase the quality and uniqueness of their books, attracting new readers and customers. - **Entertainment:** Entertainment companies can use visually stunning advertising campaigns to promote their products and increase interest in movies, TV shows, and other forms of media. ## Related on Trend Hunter - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Children's Story-Inspired Libraries](https://www.trendhunter.com/trends/western-academy.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Handmade Novel-Inspired Candles](https://www.trendhunter.com/trends/literature-candles.md) - [Storybook Recipe Experiences](https://www.trendhunter.com/trends/the-magical-pantry.md)