# Floating Friend Pens Gama-Go Gets Retro With Motion Enhanced Writing Gear By Katie Cordrey | Published 2010-01-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gamma-go-floati-pens References: [collect3d](http://collect3d.com/news/gamagos-floati-pens/) & [gama-gobot.blogspot](http://gama-gobot.blogspot.com/2010/01/floati-pens-have-arrived.html) Gama-Go Floati Pens are available in six different designs. All of them are a fun improvement over the floaty pens of the 80s—the ones that revealed naked ladies’ bouncy bits. San Francisco-based Gama-Go started as an apparel company run by a group of graphic artists. Among their expanded product line is a new release of [colorful floaty pen designs](https://www.trendhunter.com/trends/4-color-shine-pens). Each ‘Floati Pen’ features a [floating character](https://www.trendhunter.com/trends/hoverpen-traverse). The pen characters include the sushi roll, the octopus, ninja kitty cherry blossom, dirty bird barfly, owl and yeti. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 32% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Retro Writing Tools:** The resurgence of retro writing tools like Gama-Go Floati Pens create opportunities for innovative designs to cater to consumer nostalgia. - **Motion-enhanced Designs:** Motion-enhanced designs in writing tools like Gama-Go Floati Pens show potential for disruption in the stationery industry. - **Customizable Writing Tools:** Consumers' desire for personalization creates opportunities for customizable retro writing tools like Gama-Go Floati Pens. ### Where This Applies - **Stationery:** Innovative motion-enhanced designs in writing gear like Gama-Go Floati Pens creates differentiation opportunities for stationery brands. - **Apparel:** Fashion industry companies like Gama-Go expanding product lines to include retro writing tools illustrates potential opportunities for apparel companies in related industries. - **Toy Manufacturing:** The demand for playful writing gear like Gama-Go Floati Pens could potentially create opportunities for toy manufacturing companies to expand into the stationery industry. ## Related on Trend Hunter - [Space-Inspired Hovering Pens](https://www.trendhunter.com/trends/levitating-pen-30.md) - [Floating Futuristic Writing Utensils](https://www.trendhunter.com/trends/levitating-pen.md) - [Suspended Writing Tools](https://www.trendhunter.com/trends/hoverpen.md) - [Transparent Fountain Pens](https://www.trendhunter.com/trends/maze.md) - [Superhero-Inspired Pen Designs](https://www.trendhunter.com/trends/the-flash.md) - [Elegantly Modernized Fountain Pens](https://www.trendhunter.com/trends/tag-submarine-collection.md) - [Gamified Writing Devices](https://www.trendhunter.com/trends/otona-no-yaruki-pen.md) - [Galactic-Themed Pen Holders](https://www.trendhunter.com/trends/ufo-desk-pen.md) - [Pattern-Drawing Dual-Tip Pens](https://www.trendhunter.com/trends/colored-curve-pens.md)