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# Branded Gaming Showers
Irish Spring Recently Debuted a Fragrant Gaming Shower

By Grace Mahas | Published 2022-04-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/gaming-shower
References: [irishspring](https://www.irishspring.com/en-us)

![Branded Gaming Showers](https://cdn.trendhunterstatic.com/thumbs/475/gaming-shower.jpeg)

[FaZe Santana](https://www.trendhunter.com/trends/mcdonalds-and-faze-clan), the beloved gamer, recently became the face of the [Irish Spring](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower) Nice-Smelling Gaming Shower -- a groundbreaking innovation that ensures gamers don't have to put down the controller. It will have a transparent plexiglass exterior and a classic gamers chair inside. The shower will feature a wash cycle featuring [Irish Spring Body Wash](https://www.trendhunter.com/trends/evolvetogether),
plus a massage.

“It’s no secret that long hours of gaming can get a little stank,” FaZe Santana commented. “The gaming grind never stops, but I don’t want to smell like the grind either. Now, thanks to the Irish Spring Nice-Smelling Gaming Shower, the world of gaming will forever be changed. I can level up while freshening up at the same time.”

The final video describing the experience inside the Nice-Smelling Gaming Shower will be released on April 29 as part of National Sense of Smell Day.

Image Credit: Irish Spring

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 96% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What Makes This Trend Stand Out

- **Branded Gaming Showers:** Irish Spring's innovative gaming shower for long gaming sessions, keeping gamers alert and fresh with its body wash feature and gaming setup.
- **Gaming Marketing Campaigns:** Video game brands and companies can market to gamers by creating branded Gaming Showers to encourage hygiene breaks during long gaming sessions.
- **Personal Care Technology:** New personal care innovations are emerging with Irish Spring's Nice-Smelling Gaming Shower, introducing technology and gaming for hygiene.

### Sectors Adopting This

- **Personal Care Industry:** Irish Spring's Nice-Smelling Gaming Shower is disruptively innovating how the personal care industry can integrate gaming technology into their products.
- **Gaming Industry:** Gaming companies can explore new marketing and product opportunities with branded Gaming Showers, tapping into the personal care industry.
- **Technology Industry:** The technology industry can integrate personal care and gaming technology with similar innovations to further enhance personal experiences such as Irish Spring's Nice-Smelling Gaming Shower.

## Related on Trend Hunter

- [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md)
- [Game-Themed Soap Collabs](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty.md)
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- [Gamer-Approved Soap Products](https://www.trendhunter.com/trends/dr-squatch-x-minecraft.md)
- [Scent-Releasing Gaming Devices](https://www.trendhunter.com/trends/gamescent.md)
- [Chaotic Grooming Games](https://www.trendhunter.com/trends/philips-oneblade-body-royale.md)
- [Immersive Scent-Based Devices](https://www.trendhunter.com/trends/aromajoin.md)
