# Toy-Incorporating Game Platforms The 'Yibu' Gaming Platform Blends Real World Toys with Digital By Michael Hemsworth | Published 2016-04-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/gaming-platform References: [gizmag](http://www.gizmag.com/yibu-gaming-platform/42936/) & [frogdesign](http://www.frogdesign.com/work/yibu.html) A staggering number of children around the world are utilizing smartphones and tablets for gaming than ever, so the 'Yibu' gaming platform is designed to help reintroduce real toys. Created by global design and strategy firm 'frog,' the 'Yibu' system works by incorporating the game style on [tablets and smartphones](https://www.trendhunter.com/trends/lego-bluey). From here, [wooden toys are incorporated](https://www.trendhunter.com/trends/lego-smart-bricks) with each focusing on a different notion including temperature, direction, light, rotation and sound. This allows them to affect the on-screen character when the toys are used in different ways. The blending of online and offline worlds which the 'Yibu' gaming platform does is a brilliant approach to help children stay agile both physically and mentally. While technology is definitely not going anywhere, the incorporation of [tactile accoutrements](https://www.trendhunter.com/trends/big-little-feelings) into the mix helps broaden the appeal for children. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Real-world/digital Gaming:** The Yibu gaming platform represents a trend of blending real-world toys with digital gameplay for a unique gaming experience. - **Tactile Technology:** The integration of physical toys with digital gameplay reflects a trend towards incorporating tactile elements in technology for a more immersive experience. - **Agile Play:** The Yibu gaming platform caters to a trend of promoting physical activity and mental agility through interactive gameplay. ### Sectors Adopting This - **Toy Industry:** The incorporation of physical toys in digital gameplay creates an opportunity for the toy industry to expand into the digital space. - **Gaming Industry:** The Yibu gaming platform represents an opportunity for the gaming industry to create innovative gaming experiences that incorporate physical objects. - **Education Industry:** The Yibu gaming platform caters to an opportunity for the education industry to incorporate interactive and tactile elements in learning for improved engagement. ## Related on Trend Hunter - [Interactive Early Education Toys](https://www.trendhunter.com/trends/tokidos-playcubes.md) - [Multifunctional Game Sets](https://www.trendhunter.com/trends/the-lego-group.md) - [Interactive Educational Bug Games](https://www.trendhunter.com/trends/rebug.md) - [Phygital Fairy Toys](https://www.trendhunter.com/trends/holobrite-pixie-lantern.md) - [Cognitive Play Platforms](https://www.trendhunter.com/trends/toddlr.md) - [Trampoline-Enabled Games](https://www.trendhunter.com/trends/tekygo.md) - [Digitized Board Game Consoles](https://www.trendhunter.com/trends/board-game-consoles.md) - [Tech-Driven Building Toys](https://www.trendhunter.com/trends/lego-9.md) - [Screen-Free Gaming Devices](https://www.trendhunter.com/trends/picoo-gaming-console.md)