# Multimedia Gaming Pads Mad Catz's Gaming Pad Also Operates as a Multimedia Keyboard By Malika Renee Butss | Published 2016-02-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gaming-pad References: [engadget](http://www.engadget.com/2016/02/24/mad-catz-samsung-galaxy-s7-mwc-2016/) & [eustore.madcatz](http://eustore.madcatz.com/app/site/backend/intl/setshopperregioninfo.nl?selsubsidiary=12&selcurrency=2&selshopperlanguage=en&redirect=http://store.madcatz.com/categories/specialty-controllers-category/Mad-Catz-S-U-R-F-R-Wireless-Media-Game-Controller-for-Android-TV-Smart-Devices.html?URL=http://store.madcatz.com/categories/specialty-controllers-category/Mad-Catz-S-U-R-F-R-Wireless-Media-Game-Controller-for-Android-TV-Smart-Devices.html&source=cj) Gaming tech company [Mad Catz](https://www.trendhunter.com/trends/mad-catz-neko) has developed a gaming pad specifically designed for [Samsung's](https://www.trendhunter.com/trends/gaming-flex) Galaxy S7 and S7 Edge smartphone. In addition to its gamer-friendly elements, this gaming device also works as a multimedia keyboard. Now that the Galaxy S7 and S7 Edge have finally been revealed, peripheral makers have been creating products to assist Samsung's latest smartphones. Spearheading the movement, Mad Catz has refashioned is S.U.R.F.R gaming pad to work perfectly with both the S7 and the S7 Edge. The gaming pad pairs with Bluetooth and features dual analog sticks, a full-size QWERTY keyboard and two triggers. It also comes with four main buttons for gaming as well as others like home, back and multitask that act as Android OS shortcuts. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 24% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Multimedia Gaming Pads:** Expect more gaming pads with additional multimedia features to enter the market. - **Smartphone Gaming Accessories:** Look out for a surge in smartphone gaming accessory products. - **Bluetooth Gaming Devices:** More Bluetooth-enabled gaming devices will be developed for smartphones. ### Where This Applies - **Gaming Technology:** Incorporating multimedia features into gaming devices helps companies keep up with consumer demand. - **Mobile Accessories:** As smartphone gaming continues to grow, mobile accessories companies have the opportunity to tap into this market. - **Bluetooth Technology:** As more devices become Bluetooth-enabled, companies can develop products that can connect and work seamlessly together. ## Related on Trend Hunter - [Mappable Mobile Gamer Controllers](https://www.trendhunter.com/trends/ultimate-mobile-gaming-controller.md) - [Compact Mobile Gaming Controllers](https://www.trendhunter.com/trends/8bitdo-flippad.md) - [Compact Gamepad Designs](https://www.trendhunter.com/trends/compact-gamepad.md) - [Mini Supplemental Keyboard Peripherals](https://www.trendhunter.com/trends/megalodon-macro-knob-pad.md) - [Mobile Game-Branded Keyboards](https://www.trendhunter.com/trends/fundian-x1-cookie-run.md) - [Multi-Modal Gaming Controllers](https://www.trendhunter.com/trends/hyperx.md) - [Analog Joystick Smartphone Accessories](https://www.trendhunter.com/trends/gaming-flex.md) - [Console-Style Smartphone Controllers](https://www.trendhunter.com/trends/gamesir-g8-galileo.md) - [Magnetic Mobile Gaming Controllers](https://www.trendhunter.com/trends/abxylute-m4-snapon.md)