# Gamer-Targeted Chip Promotions Pringles is Launching a New Gaming On-Pack Promotion By Michael Hemsworth | Published 2022-12-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gaming-onpack-promotion References: [conveniencestore](https://www.conveniencestore.co.uk/products/pringles-to-launch-new-gaming-on-pack-promotion/674237.article) & [pringles](https://www.pringles.com/)  [Pringles](https://www.trendhunter.com/trends/gaming-snacks) has announced it will be launching a new gaming on-pack promotion as a way to help lucky snackers score some great prizes. The promotion, which will launch in spring 2023, will feature a grand prize of the ultimate PC gaming setup alongside with daily prize draws for a [Logitech](https://www.trendhunter.com/trends/logitech-g-pro-series) G Lightspeed gaming headset. The promotion will be arriving in March 2023 on all the brand's standard 165-gram cans in the UK, and will be promoted at point-of-sale (POS) and theater locations in the UK. [Kellogg's](https://www.trendhunter.com/trends/pringles-hot) UKI Senior Sales Manager Hannah Fearnley spoke on the Pringles gaming on-pack promotion saying, "This is our fifth year running a Pringles gaming activation, so we are really excited to drive engagement and to give our shoppers the chance to win some great prizes. With the ever-increasing popularity of gaming, we’re keen to capture that audience’s attention as the most talked snack amongst those shoppers.’’ ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 35% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Gaming Promotions:** Food and snack brands can leverage the popularity of gaming and offer on-pack promotions to engage consumers and drive sales. - **Daily Prize Draws:** Including daily prize draws in on-pack promotions can increase consumer engagement and create a sense of urgency to purchase. - **Ultimate Gaming Setup Prize:** Offering an ultimate PC gaming setup as a grand prize in on-pack promotions can incentivize consumers to participate and create buzz around the brand. ### Where This Applies - **Food and Beverage:** Food and snack brands can leverage on-pack promotions to drive sales and engage consumers in the gaming industry. - **Gaming:** Gaming companies and brands can partner with food and snack brands to offer joint promotions and cross-promote products. - **Technology:** Technology companies can provide gaming hardware as prizes for on-pack promotions and increase brand exposure. ## Related on Trend Hunter - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Gamer Energy Drink Promotions](https://www.trendhunter.com/trends/lucozade-energy-onpack-promotion.md) - [Mysterious Video Game-Themed Snacks](https://www.trendhunter.com/trends/pringles-fallout-76-mystery-flavour.md) - [Board Game-Themed Food Promotions](https://www.trendhunter.com/trends/premier-foods-and-hasbro.md) - [Video Game-Themed Snack Chips](https://www.trendhunter.com/trends/pringles-minecraft-suspicious-stew.md) - [Gamer Energy Promotions](https://www.trendhunter.com/trends/lucozade-1.md) - [Video Game-inspired Chips](https://www.trendhunter.com/trends/minecraft-spicy-tnt-flavor.md) - [Festival-Themed Retail Snack Campaigns](https://www.trendhunter.com/trends/flavour-fest-25.md)