# Gaming-Influenced Beer Fridges Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool By Amy Duong | Published 2023-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gaming-fridge References: [designtaxi](https://designtaxi.com/news/424865/Heineken-Unleashes-Gaming-Fridge-That-Chills-Both-Your-PC-Beer/) & [linkedin](https://www.linkedin.com/posts/publicis-groupe-brasil_diadogamer-heineken-activity-7102419613098885120-mWaI/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  The new Gaming Fridge by [Heineken](https://www.trendhunter.com/trends/heineken-silver) [0.0](https://www.trendhunter.com/trends/heinecare) is designed to help keep the computer cool while gaming and beer cold throughout the gaming experience. This was first unveiled a few days ago during International Gamer's Day, first showcasing the fridge that also functions as a CPU. The activation was created by creative agency Le Pub São Paulo and Le Pub Milan, under [Publicis Italy](https://www.trendhunter.com/trends/ad-that-saves-energy). It was then created and developed by Le Garage with the help of digital creative studio Monogrid. To get their hands on the Gaming Fridge, fans will have to enter a raffle which will be announced by Heineken. Notably, the exclusive new give away launch is actually only available in Brazil. Image Credit: Publicis Group Brasil ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 94% | Activity: 98% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Gaming-influenced Beer Fridges:** Heineken 0.0 presents a fridge that also functions as a CPU, designed to keep the computer and beer cool during gaming. - **International Gamer's Day:** The Gaming Fridge was unveiled during International Gamer's Day, showcasing a new way to enhance the gaming experience with a unique beer cooling system. - **Raffle Giveaway Launch:** Fans have the opportunity to win the exclusive Gaming Fridge by entering a raffle, creating excitement and engagement around the product launch. ### Who This Affects Most - **Beverage Industry:** The Gaming Fridge introduces innovation to the beverage industry by combining gaming and beer cooling technology. - **Gaming Industry:** The Gaming Fridge taps into the gaming industry by providing a unique and immersive experience, integrating beer cooling functionality into the gaming setup. - **Creative Agency:** Creative agencies like Le Pub São Paulo and Le Pub Milan have the opportunity to explore new possibilities in designing interactive and innovative promotional campaigns. ## Related on Trend Hunter - [Sporty Fridge TVs](https://www.trendhunter.com/trends/fridge-tv.md) - [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md) - [Recharging Beer Fridges](https://www.trendhunter.com/trends/corona-recharge.md) - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md) - [Exclusive Virtual Beers](https://www.trendhunter.com/trends/heineken-silver.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Esports Beer Sponsorships](https://www.trendhunter.com/trends/heineken-00-1.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md)