# eSports-Inspired Gaming Apparel Her Universe Debuts Overwatch and World of Warcraft Collaborations By Kalin Ned | Published 2019-04-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gaming-apparel References: [comicbook](https://comicbook.com/gaming/2018/11/02/overwatch-world-of-warcraft-apparel-her-universe/) & [heruniverse](https://www.heruniverse.com/search?q=world+of+warcraft) Her Universe's latest line of chic gaming apparel is informed by Overwatch and World of Warcraft — a collaboration that came to be in high demand. The collection dropped just in time for BlizzCon, ultimately amplifying the exposure of the product. Her Universe is a "groundbreaking fangirl fashion company and lifestyle brand" that brings game-inspired apparel to avid consumers. While the Overwatch and World of Warcraft collaborations were female-centric, the company also offers some [gamer fashion for men](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign) through its joined brand Our Universe. Both extensions of the company are built on "stand-alone entertainment and merchandise." Through its collaborative collections of gaming apparel for women, Her Universe attempts to break the male-dominated environment in gaming circles and make it more accessible. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Gaming Fashion:** There is a growing trend of gaming-inspired apparel for both men and women, offering opportunities to disrupt the fashion industry with unique designs and collaborations. - **Female-centric Gaming Apparel:** The demand for female-centric gaming apparel is rising, creating opportunities to tap into an underserved market and redefine the gaming fashion industry. - **Collaborative Gaming Merchandise:** Collaborations between gaming franchises and fashion brands are on the rise, presenting opportunities for disruptive innovation in the merchandising sector. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from exploring the gaming apparel trend, partnering with gaming brands, and diversifying their offerings. - **Gaming:** The gaming industry has the potential to expand its market and engage more female consumers by promoting and supporting female-centric gaming apparel. - **Merchandise:** The merchandise industry can leverage collaborative partnerships with gaming franchises to create unique and sought-after products that appeal to gaming enthusiasts. ## Related on Trend Hunter - [Gaming-Inspired Apparel](https://www.trendhunter.com/trends/10th-anniversary.md) - [Women-Focused Esports Series](https://www.trendhunter.com/trends/gen-g.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Organization-Backed Esports Apparel](https://www.trendhunter.com/trends/faze-clan-5.md) - [Anime-Inspired Esports Apparel](https://www.trendhunter.com/trends/furia-4.md) - [K-pop-Endorsed Game Cosmetics](https://www.trendhunter.com/trends/le-sserafim-1.md) - [Gaming Athlete Collaborations](https://www.trendhunter.com/trends/overwatch-2-2.md) - [K-Pop Game Collaborations](https://www.trendhunter.com/trends/le-sserafim.md)