# Gamified Loyalty Programs EB Games' Edge Reward Program is Four-Tier and Easy to Level-Up By Kalin Ned | Published 2018-05-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/gamified-loyalty1 References: [blog.smile.io](https://blog.smile.io/7-examples-vip-programs) & [ebgames](https://www.ebgames.ca/aboutUs) With [tiered reward programs](https://www.trendhunter.com/trends/the-british-airways-club) comes a gamified loyalty system that not only offers perks to its members but one that also makes it fun to engage and earn benefits. Edge Rewards by [EB Games](https://www.trendhunter.com/trends/eb-trends-store-concept) is one such example of gamified loyalty. With its four tiers of membership -- Red, Gold, Platinum and Onyx -- the business initiative boasts birthday coupons, satisfaction exchange benefits, exclusive contests, promotions and events for members, discounts and more. Consumers can earn points easily and efficiently, through purchases, trading used games, pre-orders and by completing their EB Edge profile. The [gamified loyalty program](https://www.trendhunter.com/trends/rewards-system) is also largely focused on sustainability as the company promotes and rewards bartering and the purchase of recycled products. Members of Edge Rewards "get first access to presales and exclusive offers," but also an extra incentive to participate in the recycling program. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Gamified Loyalty Programs:** An increasing trend of gamification in loyalty programs enhances member engagement and offers a unique user-driven value proposition for brands. - **Tiered Reward Systems:** Tiered reward systems are becoming more popular in loyalty programs, adapting a game-like approach to encourage consumer participation and offer exclusive benefits. - **Sustainable Loyalty Programs:** Sustainability-focused loyalty programs are gaining momentum as companies incorporate recycling and environmentally-friendly initiatives into their reward systems. ### Where This Applies - **Retail:** Retailers using gamification and tiered reward systems in their loyalty programs can incentivize consumer behavior, increase retention and generate word-of-mouth marketing. - **Gaming:** This gamified loyalty program, from EB Games, a video game retailer, shows the effectiveness of a rewards system designed for gamers who appreciate an interactive user experience. - **Environmental:** Sustainability is becoming an integral part of brand identity, making environmentally-friendly loyalty programs effective at engaging eco-conscious consumers and positioning brands as advocates for sustainable practices. ## Related on Trend Hunter - [Gamer Gear Reward Programs](https://www.trendhunter.com/trends/razerstore-rewards.md) - [Frequent Trader-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/frequent-trader.md) - [Gamified Skincare Memberships](https://www.trendhunter.com/trends/no-sun-club.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Tiered Pizza Rewards Systems](https://www.trendhunter.com/trends/dominos-4.md) - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md)