# Esports Merchandise Companies GameSquare Launches Merchandise and Product Company Mission Supply By Kanesa D | Published 2022-09-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gamesquare References: [esportsinsider](https://esportsinsider.com/2022/09/gamesquare-merch-consumer-products-company) & [gamesquare](https://www.gamesquare.com/)  Esports company [GameSquare](https://www.trendhunter.com/trends/complexity-gaming) is debuting its first merchandise collection under its new company [Mission Supply](https://www.trendhunter.com/trends/mission-control). Mission Supply will provide GameSquare with themed merchandise in addition to marketing and sales consultation services to help various companies foster relationships with gaming audiences. Additionally, Complexity, Complexity Stars, and GameSquare’s influencer list will reap the benefits of Mission Supply’s merchandise designs. Mission Supply intends to close a gap in the market for [high-quality gaming merchandise](https://www.trendhunter.com/trends/fangamer-1) that comfortably sits at the intersection of esports and fashion. “We have developed a differentiated and powerful platform that connects brands to fans through our global audience of more than 220 million. Adding a merchandise and consumer products offering to our platform represents another incredible step forward for the company,” said Justin Kenna, CEO of GameSquare. Image Credit: GameSquare Esports ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 20% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Esports Merchandise:** The intersection between esports and fashion creates an opportunity for high-quality merchandise collections with a focus on design. - **Marketing and Sales Consultation Services for Gaming Audiences:** Companies can tap into the gaming audience by offering tailored marketing and sales consultation services for the gaming industry. - **Influencer-driven Merchandising:** Companies can leverage influencers to create effective merchandise collections that resonate with their fans. ### Industries Being Reshaped - **Esports:** Esports companies can expand their offering by tapping into the merchandise market and offering collections that appeal to their fanbase. - **Fashion:** Fashion companies can explore the esports market and partner with esports companies to create collections that appeal to gaming audiences. - **Marketing and Sales Consultation:** Marketing and sales consultation companies can expand their offering by specializing in tailored services for the gaming industry. ## Related on Trend Hunter - [NFT Esports Platforms](https://www.trendhunter.com/trends/complexity-gaming.md) - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Community Grassroots Esports Projects](https://www.trendhunter.com/trends/mission-control.md) - [Esports Streetwear Partnerships](https://www.trendhunter.com/trends/smiley.md) - [Gaming Market Strategies](https://www.trendhunter.com/trends/leagues-gg.md) - [Campaign-Led Esports Studios](https://www.trendhunter.com/trends/guild-studios.md) - [Organization-Backed Esports Apparel](https://www.trendhunter.com/trends/faze-clan-5.md) - [Comic-Backed Esports Apparel](https://www.trendhunter.com/trends/g2-esports-2.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/og-esports.md)