# Feminist Gaming Avatars The Creators of 'Dots' are Releasing a Game with a Female Protagonist By Mary Van Puymbroeck | Published 2017-05-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/games-with-female-avatars References: [refinery29](http://www.refinery29.com/2017/05/152623/new-wilds-phone-game-dots?utm_source=feed&utm_medium=rss) & [wilds](https://wilds.com/) Though many women play [mobile games](https://www.trendhunter.com/trends/cat-tile-match) on the go, it can still be difficult to find games with female avatars that aren't being projected in an overly sexualized way in 2017. One such exception has been the mobile game 'Dots.' The game is addictive in nature, and features graphic, punchy colors. The company behind Dots (which has garnered the number-one spot on the App Store) just announced its newest [gaming endeavor](https://www.trendhunter.com/trends/humanity-games) 'Wilds.' Details are limited as the game isn't set to be released until late 2017, but director Margaret Robertson promises a game with [female avatars and protagonists](https://www.trendhunter.com/trends/wuchang-falling-feathers). "We wanted to make a game with a strong female character who is on a mission. We think women will relate to it more, because they'll see themselves as the woman in the leading role." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Female-centric Games:** Games featuring strong female characters and avatars are gaining popularity, providing opportunities for game developers to tap into a growing market. - **Gender-inclusive Gaming:** Developers are creating games that appeal to a diverse audience, including women and marginalized communities, disrupting the male-dominated gaming industry. - **Non-sexualized Avatars:** As more games feature female characters, the trend towards less sexualized avatars is becoming more popular among game developers. ### Sectors Adopting This - **Gaming:** Game developers are tapping into the demand for female-centric and gender-inclusive games, disrupting the male-dominated gaming industry and providing more opportunities for diverse representation. - **Mobile Games:** Mobile game developers are creating games that appeal to a more diverse audience, including women and marginalized communities, disrupting the stereotypically male-dominated gaming market. - **Tech:** As discussions surrounding tech and gender continue, the gaming industry has an opportunity to create positive change by providing more opportunities for diverse representation and gender-inclusive games. ## Related on Trend Hunter - [Dynamic Mobile Fashion Games](https://www.trendhunter.com/trends/fashionverse.md) - [Metaverse Fashion Dolls](https://www.trendhunter.com/trends/my-avastars.md) - [Mom-Focused Mobile Game Events](https://www.trendhunter.com/trends/moms-week.md) - [Gender Inclusive Gaming Mentorships](https://www.trendhunter.com/trends/xbox-mentorship-program.md) - [Hair-Focused Gaming Initiatives](https://www.trendhunter.com/trends/dark-and-lovely.md) - [Women-Exclusive Gaming Tournaments](https://www.trendhunter.com/trends/benefit-cosmetics-1.md) - [Drag Culture Video Games](https://www.trendhunter.com/trends/drag-her-video-game.md) - [Vibrant Unwinnable Board Games](https://www.trendhunter.com/trends/no-worries-if-not.md) - [Innovative Avatar-Creation Apps](https://www.trendhunter.com/trends/idoru.md)