# Sloth-Inspired Gamer Apparel These BioSloth Shirts are Fun Jabs at a Serious Video Game By Angela Rajic | Published 2014-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gamer-apparel References: [shelfies](http://shelfies.com) & [shelfies](http://shelfies.com/products/bio-sloth-sweater) Online retailer Shelfies.com has entered the world of gamer apparel and [video-game inspired fashion](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection) with its BioSloth [sweater and t-shirt](https://www.trendhunter.com/trends/microsoft-holiday-sweater). Based on the cover artwork of the hit video game BioShock Infinite, the sweater and T-shirt boast a humorous twist by replacing the head of the protagonist of the game with the head of a sloth. The sloth's head is seamlessly integrated into the body of Booker DeWitt, the protagonist and player character, as he stands posed against the backdrop of a burning banner while clutching a very large gun. BioShock Infinite received strong reviewers and grew in popularity thanks to its complex story and high quality graphics. This gamer apparel is a fun, lighthearted jab at the action-packed but ultimately somber hit video game that many gamers will enjoy. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 64% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Gamer Apparel:** Creating clothing and accessories inspired by popular video games can tap into a dedicated and passionate audience seeking unique merchandise. - **Humorous Twist:** Injecting humor into popular video game artwork opens up opportunities to create unique and playful fashion items that resonate with fans. - **Seamless Integration:** Integrating different visual elements into a cohesive design presents a trend in gamer apparel that allows for creative and eye-catching merchandise. ### Who This Affects Most - **E-commerce:** E-commerce retailers can capitalize on the growing demand for gamer apparel by offering a wide variety of video game-inspired clothing options. - **Fashion:** The fashion industry can embrace the trend of incorporating humor and pop culture references into their designs to attract a younger, gaming-centric audience. - **Gaming:** Video game developers and publishers can explore collaborations with apparel companies to create merchandise that extends the reach and fanbase of their games. ## Related on Trend Hunter - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Premium Sleepwear Brand Collaborations](https://www.trendhunter.com/trends/the-sleepy-sloth.md) - [Game-Themed Tactical Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-1.md) - [Gaming-Inspired Apparel](https://www.trendhunter.com/trends/10th-anniversary.md) - [Game Icon Capsules](https://www.trendhunter.com/trends/timberland-x-sonic.md) - [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md)