# Game Board Wine Labels This Game-Like Wine Label Lets Consumers Play Tic-Tac-Toe & Decide Who Pays By Ady Floyd | Published 2015-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gamelike-wine References: [psfk](http://www.psfk.com/2015/07/designer-wine-bottle-tic-tac-toe-boulanger-bottle.html) & [packagingoftheworld](http://www.packagingoftheworld.com/2015/07/boulanger-student-project.html) Design student Santiago Arraz has designed a game-like wine label as a prototype that adds a tic-tac-toe board to each bottle. The idea for this label is to encourage consumers to partake in a playful game in order to decide who buys the wine. While the game can simply be played for fun as well, the increased competitive vibe is a fun way to increase the humor of this packaging. The tic-tac-toe board on the bottle is placed on chalkboard material. The phrase "who pays?" is written above the game board. This creative game-like wine label is a fun way to increase consumer happiness and overall joy. The bottle of [Spanish Boulanger wine](https://www.trendhunter.com/trends/chloe-wine-collection) is completely black with the white lettering, white game board and the name of the brand, which is located at the base of the bottle. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 49% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Wine Labels:** Creating wine labels that incorporate interactive elements, such as games, to engage consumers and enhance the overall experience. - **Gamification in Packaging:** Utilizing game-like features in product packaging to add an element of fun and entertainment that resonates with consumers. - **Competitive Consumer Engagement:** Encouraging consumers to actively participate in competitive activities, like playing games, as a way to enhance brand engagement and build loyalty. ### Industries Being Reshaped - **Wine and Spirits:** Incorporating interactive and gamified labeling strategies into the wine industry to attract and engage consumers in a unique and memorable way. - **Packaging and Design:** Exploring innovative approaches to packaging design by incorporating gamification elements to create a more interactive and captivating product experience. - **Marketing and Branding:** Leveraging game-like features in product packaging as a marketing strategy to differentiate brands, build consumer excitement, and create buzz. ## Related on Trend Hunter - [Gamified Wine Tasting Kits](https://www.trendhunter.com/trends/card-night-tasting-experience.md) - [Wine-Branded Adult Party Games](https://www.trendhunter.com/trends/would-you-dare.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Immersive Wine-Inspired Games](https://www.trendhunter.com/trends/chablis.md) - [Gamified Wine Kits](https://www.trendhunter.com/trends/the-grape-detective.md) - [Wine-Themed Board Games](https://www.trendhunter.com/trends/monopoly-napa-valley-edition.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md)