# Blue-Black Low-Cut Shoes Nike Gives the Dunk Low a Blue and Black 'Game Royal' Colorway for Fall By Kanesa D | Published 2022-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/game-royal-1 References: [hypebeast](https://hypebeast.com/2022/9/nike-dunk-low-game-royal-wmns-dq7576-400-official-photos) & [nike](https://www.nike.com/id/) [Nike](https://www.trendhunter.com/trends/smokey-mauve) has added another silhouette to its list of ‘Game Royal’-colored sneakers, this time introducing the [Dunk Low](https://www.trendhunter.com/trends/dunk-low-panda-1) in the colorway’s signature blue, white, and black makeup. The sneaker will be marketed as a women’s exclusive, boasting soft leather uppers and a solid black base that is contrasted by blue overlays and a white Swoosh. Nike’s branding makes an appearance on the embroidered heel logo and in white on the black tongue unit. The sneakers are rounded off by a chunky white midsole and a bold blue outsole, in addition to a pair of blue laces. The women’s Nike Dunk Low in ‘Game Royal’ will debut in the near future via Nike and select retailers for approximately $120 USD. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 11% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Gender-specific Sneaker Colorways:** Creating sneaker colorways tailored to specific genders presents an opportunity for companies to tap into diverse markets and cater to customer preferences. - **Chunky Midsoles:** Integrating chunky midsoles in sneaker designs enables companies to leverage the market demand for modern and fashion-forward silhouettes. - **Bold Outsoles:** Leveraging bold outsole designs in sneaker production provides companies with a chance to add a unique and standout feature to their products, increasing consumer appeal. ### Industries Being Reshaped - **Footwear Industry:** Opportunities exist for footwear companies to innovate and differentiate their products by pursuing trendy design elements and expanding their market reach. - **Fashion Industry:** Fashion brands can leverage the popularity of sneaker culture and capitalize on current trends to design and sell products that align with consumer preferences. - **Sportswear Industry:** Companies operating in the sportswear market can integrate fashion-forward design elements into their products to target consumers looking for both functionality and style in their athletic apparel. ## Related on Trend Hunter - [Spring-Centric Leather Skate Sneakers](https://www.trendhunter.com/trends/smokey-mauve.md) - [Blue Tonal Skate Sneakers](https://www.trendhunter.com/trends/university-blue-1.md) - [Animal-Print Patterned Skate Sneakers](https://www.trendhunter.com/trends/snakeskin-colorway-3.md) - [Monochromatic Suede Layered Sneakers](https://www.trendhunter.com/trends/dunk-low-sneaker-3.md) - [Triple Black Leather Sneakers](https://www.trendhunter.com/trends/dunk-low-sneaker-6.md) - [Orange Leather Skate Sneakers](https://www.trendhunter.com/trends/sundial-colorway.md) - [Dark Red Skateboarding Sneakers](https://www.trendhunter.com/trends/dark-team-red.md) - [Retro Low-Cut Skate Sneakers](https://www.trendhunter.com/trends/love-and-peace.md) - [Skate Sneakers](https://www.trendhunter.com/trends/big-money-savings-colorway.md)