# Urban Safari Treehouse Pop-Ups This Enormous Activation is for the Lion Sands Game Reserve By Rebecca Byers | Published 2016-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/game-reserve References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-virgin-holidays-south-african-treehouse/brands/article/1380959) This enormous treehouse was recently installed on the shores of the River Thames in an awe-inspiring activation for the [Lion Sands Game Reserve](https://www.trendhunter.com/trends/mood-booster-mushroom-latte) in South Africa. The immersive pop-up is quite the comprehensive structure, boasting a full-on replica of the treehouse accommodations offered at the resort, including a dining area and bedroom. Part of the larger [Virgin Holidays](https://www.trendhunter.com/trends/the-clubhouse)' Dream Bigger campaign, the 35-foot high treehouse offers sweeping views of London's St Paul's and as visitors are checking out the venue, they are also eligible to enter a stay at the ultra-luxurious resort. The entire Lion Sands Game Reserve x Virgin Holidays' Dream Bigger event will remain open until January 28, 2016 and was designed by [Agency M&C Saatchi Experience](https://www.trendhunter.com/trends/base-beauty). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Pop-ups:** Creating immersive pop-up experiences as a form of experiential marketing with replica structures and unique venues. - **Luxury Treehouse Resorts:** Developing luxury treehouse accommodations and resorts with unique views and experiences, like for this pop-up activation on the River Thames. - **Travel and Tourism Experiences:** Offering unique travel and tourism experiences that go beyond traditional accommodations, as demonstrated by Virgin Holidays' Dream Bigger campaign and Lion Sands Game Reserve activation. ### Sectors Adopting This - **Hospitality:** Innovating in hospitality with unique accommodations like luxury treehouses and immersive pop-up experiences. - **Tourism:** Revolutionizing the travel and tourism industry by offering unique experiences beyond traditional accommodations, such as this pop-up activation for the Lion Sands Game Reserve. - **Experiential Marketing:** Creating memorable and immersive experiences through experiential marketing, as demonstrated by Virgin Holidays' Dream Bigger campaign and the agency M&C Saatchi Experience behind the Lion Sands Game Reserve activation. ## Related on Trend Hunter - [Site-Integrated Safari Retreats](https://www.trendhunter.com/trends/suyian-lodge.md) - [Vaulted Structural Telescopic Treehouse](https://www.trendhunter.com/trends/artistree-home.md) - [Pop-Up Luggage Retail Activations](https://www.trendhunter.com/trends/antler-retail-popup.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Solar Powered Luxe Treehouses](https://www.trendhunter.com/trends/the-baltic.md) - [Artful Elevated Timber Treehouses](https://www.trendhunter.com/trends/secret-camp.md) - [Hidden Garden Timber Pavilions](https://www.trendhunter.com/trends/a-room-around-a-tree.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [Nature-Immersive Tranquil Resorts](https://www.trendhunter.com/trends/treehouse-villas.md)