# Hockey-Loving Cup Holders The Game On Glove is the Ultimate Pi Hockey Fan Merchandise By Peter Vallas | Published 2011-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/game-on-glove References: [thrillist](http://www.thrillist.com/game-on-glove_drinking-tools_gear_kitschy-crap_online-shops#axzz1CGnWXZDb) & [gameonglove](http://www.gameonglove.com/) Drinking while watching the game just became a lot more fun with the Game On Glove. This [hockey glove-modeled cup holder](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection) is the perfect attachment to cheer for your team at home or at the game. The Game On Glove resembles the size of an actually hockey player's glove and has the perfect opening to fit your beer bottle or cup. It comes in a variety of [NHL](https://www.trendhunter.com/trends/the-espn-chirpline) teams and is the best match for your fan wear. Just remember to drop the gloves when doing anything else. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Personalized Fan Merchandise:** Creating customized merchandise that allows fans to show support for their favorite sports teams in unique and personalized ways. - **Enhanced Game Viewing Experience:** Designing innovative products that enhance the enjoyment of watching sports games, such as cup holders that mimic iconic sports equipment, making it more engaging for fans. - **Sports-inspired Lifestyle Products:** Developing a range of lifestyle products inspired by sports, enabling fans to incorporate their passion into their daily lives and routines. ### Where This Applies - **Sports Merchandise:** The sports merchandise industry can explore opportunities to create unique and personalized fan merchandise that goes beyond traditional apparel and accessories. - **Event Hospitality:** The event hospitality industry can incorporate innovative and themed enhancements for fan experiences, providing them with unique accessories like sports-inspired cup holders at live games. - **Lifestyle Brands:** Lifestyle brands can tap into the sports-inspired market by designing and marketing lifestyle products that cater to sports enthusiasts and fans looking to incorporate their passion into their daily lives. ## Related on Trend Hunter - [Active Wearable Tech](https://www.trendhunter.com/trends/active-wearable-tech.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Game-Ready Fry Holders](https://www.trendhunter.com/trends/gamifries.md) - [Game Day-Inspired Shots](https://www.trendhunter.com/trends/game-on-shots.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md)