# Authenticated Fantasy Sneakers The HBO Asia x SBTG Game of Thrones Sneakers Feature NFC Tags By Laura McQuarrie | Published 2019-04-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/game-of-thrones-sneakers References: [clickthecity](https://www.clickthecity.com/tv/a/36810/hbo-asia-x-sbtg-collab-brings-4-game-of-thrones-sneakers-to-celebrate-final-season) & [sbtgsurplus](http://www.sbtgsurplus.com/) Over the years, a number of [Game of Thrones sneakers](https://www.trendhunter.com/trends/15-pro-game-of-thrones) have been unveiled for fans of the show and now with the final season of the [HBO](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) series airing, more fans than ever are looking to get their hands on official collectibles. HBO Asia and SBTG collaborated on a line of sneakers to celebrate the final season of the show and to assure collectors of their authenticity, each pair is embedded with an NFC tag. The Game of Thrones x SBTG sneakers feature NFC chips that are powered by VeChain, a public blockchain platform that lets users verify the authenticity of a product. As an added bonus for fans, the NFC chips can also be used to access behind-the-scenes videos of each sneaker design via the VeChain mobile app. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Blockchain-enabled Sneaker Authentication:** Opportunities for blockchain-based product authentication in the sneaker industry, with the added value of NFC-based exclusive content. - **Fandom-driven Collectibles:** The rise of limited edition collectibles tied to popular franchises, providing opportunities for licensing deals and collaborations. - **Interactive Nfc-enabled Products:** The integration of NFC technology on products for exclusive content, interactive experiences, and increased consumer engagement. ### Who This Affects Most - **Blockchain:** Innovative blockchain technology solutions for product authentication and traceability across various industries. - **Entertainment & Media:** Opportunities for entertainment companies to collaborate with fashion brands in creating merchandise and licensed collectibles for fans. - **Retail & Consumer Electronics:** Potential applications of NFC-enabled products for in-store interaction and purchase, and exclusivity of content and experiences for customers. ## Related on Trend Hunter - [Fantasy Footwear Collaborations](https://www.trendhunter.com/trends/merrell-2.md) - [Virtual Sneaker Authentication Services](https://www.trendhunter.com/trends/real-authentication.md) - [Fantasy-Inspired Hiking Shoes](https://www.trendhunter.com/trends/merrell-house-of-dragon.md) - [NFC-Enabled Golden Tags](https://www.trendhunter.com/trends/golden-tag.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [Collectible Virtual Sneakers](https://www.trendhunter.com/trends/stepn-go-x-casio.md)